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INVISTA’s CORDURA® Brand Classifies Fabric Offerings

01-05-2011 11:32 AM CET | Industry, Real Estate & Construction

Press release from: CORDURA(R)

WICHITA, KAN. – Jan. 5, 2011 – For more than 30 years, INVISTA’s CORDURA® brand has been recognized worldwide as a fabric of choice for products where durability counts – military uniforms and load carriage, outdoor clothing and equipment, performance workwear, luggage and footwear. Now, INVISTA’s CORDURA® brand team has classified those fabrics to help customers and consumers alike better understand the attributes and benefits of each technology.

“We wanted to provide our customers with an easy and quick reference to the particular fabric technology they need for their product,” said Cindy McNaull, global CORDURA® brand and marketing director. “We achieved this by naming each fabric technology with a term that closely describes its dominant attribute. Further, this new classification system will help our audiences better understand the wide versatility of CORDURA® brand fabrics.”

Below is a summary of the CORDURA® fabric technology classifications:

CORDURA® Ballistic fabric provides durable performance for a variety of end-uses, including packs, luggage, workwear and motorcycle apparel. Products made with CORDURA® Ballistic fabrics feature enhanced tear and abrasion resistance and long-lasting durability.

CORDURA® Baselayer fabric was originally developed to help today's combat soldiers and tactical and law-enforcement officers endure the physical demands that are placed on them each and every day. With the aid of CORDURA® Baselayer fabrics, they're able to take on the types of conditions and climates today's military and tactical officers face globally. CORDURA® Baselayer fabrics are also ideal for other rugged end-uses such as outdoor and workwear applications.

CORDURA® Classic fabric – the original CORDURA® brand fabric – provides rugged, durable performance for a variety of end-uses, including packs, luggage, footwear and performance apparel. Products made with CORDURA® Classic fabrics feature enhanced tear and abrasion resistance as well as long-lasting durability.

CORDURA® Colorlock fabric offers exceptional design and performance for packs, bags, luggage, upholstery and workwear applications. CORDURA® Colorlock fabrics provide excellent stain resistance and colorfastness properties as well as long-lasting, durable wear performance compared to piece-dyed fabrics.

CORDURA® HP fabric provides best-in class polyester performance for a variety of end-uses, including packs, bags, luggage, footwear and accessories. CORDURA® HP fabrics offer exceptional value and an optimal print medium.

CORDURA® Lite fabric provides lightweight, durable performance in woven and knit fabric construction for a variety of end -uses, including technical packs, day packs, luggage and footwear. CORDURA® Lite fabrics offer enhanced tear and abrasion resistance with a wide variety of styling options.

CORDURA® NYCO fabrics offer comfortable durability in military uniforms, workwear and leisure clothing. Based on an intimate blend of cotton and INVISTA’s T420 nylon 6.6 fiber, CORDURA® NYCO fabrics provide exceptional abrasion resistance, comfort and durability. Clothes made with CORDURA® NYCO fabrics are durable, stylish and always ready to work overtime under some of the toughest workplace conditions. Lightweight and strong - it’s what tough, stylish clothing has been waiting for.

CORDURA® UltraLite fabrics provide exceptionally light weight yet durable performance with a wide variety of styling options. With weights as low as 1.2oz/yd² (40g/m²), CORDURA® UltraLite fabrics are ideal for a variety of end-use applications where optimal strength-to-weight ratio is critical, including technical packs, day packs, stuff sacks, pouches, performance apparel, footwear and accessories.

CORDURA® fabric technologies are constructed with qualifying INVISTA yarns that are dyed and finished in accordance with INVISTA's approved fabric standards for the CORDURA® brand.

For more information on the new classification of INVISTA’s CORDURA® brand fabric technologies, please visit CORDURA(R) brand fabric technologies.

About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.

About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.

CORDURA(R)
8521 Six Forks Rd. Raleigh, NC 27615
Elizabeth Romero/Maria Martinat
Howard, Merrell & Partners
Tel: 919-844-2714/919-844-2752
eromero@merrellgroup.com
mmartinat@merrellgroup.com

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