Is TV advertising still worth in this digital age?
The simplest answer to this question is that television remained the most preferred choice for spending the leisure time for most of the people. Here we are come up with some facts based on a few surveys that you can understand why TV advertising still worth in this digital age.
In a survey, it is found that the Americans watch television at least for five hours per day on an average. According to the survey done by Nielson, it is seen that on an average people in the age group of 2 to 11 years watch television for 24 hours and 16 minutes per week. This figure is 20 hours 41 minutes when it comes to the age group of 12 to 17 years and when it is for the age group of 18 to 24 years it is seen that the figure stands for 22 hours and 27 minutes.
When it comes to the age group of 25 to 34 years, it is seen that people of this age group watch 27 hours 36 minutes per week. People belonged to the age group of 35 to 49 years watch television for 33 hours 40 minutes and people in age group of 50 to 64 watch television for about 43 hours 56 minutes. People who are above the age group of 65 years watch television the most and its figure is 50 hours and 34 minutes.
As such you can easily observe that people still watch television for most of their leisure time as compared to any digital media. Yes, it is true the watching television is a much more preferred choice for aged and minor age group as compared to the young generation. But it is also found in the research that 87 percent of the young generation who are in the age group of 16 to 34 years uses television on their mobile device. That means with the advent of smart phone and Wi-Fi facility the chances of watching television advertising on a mobile device increased on a huge scale.
The more the people watch television program the more will be the chances for the advertising company to target their ultimate customers. The television advertisement is now no more confined to indoors – you can watch television advertisement from anywhere and at any time without hampering your regular activities.
That is the reason why it is evident that advertising on television is still worth and hence the production companies New York chooses television as their preferred medium of advertisement.
Sinema Films is the best place where you can go for a request for stunning video contents to advertise your brands. We at Sinema Films produce quality video ads to promote your brands. Call at +1- 212 844 9659 for more details about our production service.
SINEMA FILMS NEW YORK
Address: 315 W 36th Street
New York, NY 10018
Call: +1 - 212 844 9659
SINEMA FILMS LOS ANGELES
Address: 7083 Hollywood Boulevard
Los Angeles, CA 90028
Call: +1- 323 902 7125
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