Programmatic Advertising Market Overview by Major Players: AdReady (U.S.) , DataXu (U.S.) , Centro, Inc. (U.S.) , PulsePoint, Inc. (U.S.) , Outbrain (U.S.)

Programmatic advertising is growing rapidly and will continue to grow during the forecast period. It is a highly automated form of digital advertising. It involves buying and selling of online advertising inventory via a software or a machine. There are no human negotiations or manual insertions involved. It makes use of machine algorithms to buy ads online. It helps in automating the decision-making process of selecting the source of media and buying the media for advertising purpose as it helps in focusing on the target market.

The Programmatic Advertising report offers a comprehensive evaluation of the market. It does so via in-depth insights, understanding market evolution by tracking historical developments, and analyzing the present scenario and future projections based on optimistic and likely scenarios. Each research report serves as a repository of analysis and information for every facet of the market,

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The following manufacturers are covered in this report:
• Rubicon Project (U.S.)
• Adroll (U.S.)
• Adobe Marketing Cloud (U.S.)
• DoubleClick (U.S.)
• Choozle (U.S.)
• AdReady (U.S.)
• DataXu (U.S.)
• Centro, Inc. (U.S.)
• PulsePoint, Inc. (U.S.)
• Outbrain (U.S.)

Market segment by Type, the product can be split into

• Desktop Banners
• Mobile Banners
• Desktop Videos
• Mobile Videos

Market segment by Application, split into

• Education
• Finance
• Media & Entertainment
• Retail
• Travel

For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Programmatic Advertising Production by Region

• United States
• Europe
• China
• Japan
• South Korea
• Other Regions

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The study objectives of this report are:
To analyze global Programmatic Advertising status, future forecast, growth opportunity, key market and key players.
To present the Programmatic Advertising development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

Table of contents:

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Programmatic Advertising Market Size Growth Rate by Type (2014-2025)
1.4.2 Desktop Banners
1.4.3 Mobile Banners
1.4.4 Desktop Videos
1.4.5 Mobile Videos
1.5 Market by Application
1.5.1 Global Programmatic Advertising Market Share by Application (2014-2025)
1.5.2 Education
1.5.3 Finance
1.5.4 Media & Entertainment
1.5.5 Retail
1.5.6 Travel
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Programmatic Advertising Market Size
2.2 Programmatic Advertising Growth Trends by Regions
2.2.1 Programmatic Advertising Market Size by Regions (2014-2025)
2.2.2 Programmatic Advertising Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Programmatic Advertising Market Size by Manufacturers
3.1.1 Global Programmatic Advertising Revenue by Manufacturers (2014-2018)
3.1.2 Global Programmatic Advertising Revenue Market Share by Manufacturers (2014-2018)
3.1.3 Global Programmatic Advertising Market Concentration Ratio (CR5 and HHI)
3.2 Programmatic Advertising Key Players Head office and Area Served
3.3 Key Players Programmatic Advertising Product/Solution/Service
3.4 Date of Enter into Programmatic Advertising Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Programmatic Advertising Market Size by Type (2014-2019)
4.2 Global Programmatic Advertising Market Size by Application (2014-2019)

5 United States
5.1 United States Programmatic Advertising Market Size (2014-2019)
5.2 Programmatic Advertising Key Players in United States
5.3 United States Programmatic Advertising Market Size by Type
5.4 United States Programmatic Advertising Market Size by Application
TOC continued…!

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