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Proud to be BITSian Notable Tamil Writer GB Chathurbhujan Baskar S Ayer hits Shashti Poorthi

01-15-2019 07:28 AM CET | Science & Education

Press release from: BITSAA - BITS Pilani Alumni Association

Proud to be BITSian Notable Tamil Writer GB Chathurbhujan Baskar S Ayer hits Shashti Poorthi

Proud to be BITSian Notable Tamil Writer GB Chathurbhujan Baskar S Ayer hits Shashti Poorthi

Several alumni of BITS have made their names as writers like Dilip D’Souza, Shashi Warrier, Vikram Sampath, Utkarsh Rai, ND Badrinath, Rashmi Datt, etal. Not many have ventured into writing in regional languages like Tamil. Although Bhaskar has always studied in English medium even at school level (Sainik School, Amaravathi Nagar, TN), his natural love for his mother tongue Tamil and his innate talent for expressing himself in both poetry and prose, fiction and nonfiction - has led him to pursue his passion for Tamil writing in parallel - as one would do a Dual Degree in BITS Pilani. He writes with his pseudonym GB Chathurbhujan which happens to be the name of his son.

Son of a Railway employee, love for travel is in his genes and his market research work too him far and wide. He is a nature lover and several of his stories have germinated from his travels. According to him people and their emotions are the centers of his stories. Poem writing comes up spontaneously for him.

Based in Chennai he holds MMS (1975 – 1980) from Birla Institute of Technology and Science - BITS Pilani and is a well-known name in the field of Qualitative Market Research in India - having spent more than three decades in this field working for leading organizations such as Marketing & Research Group (MARG) and Indian Market Research Bureau (IMRB) at their Mumbai and Bangalore offices and subsequently running his own Market Research Company: Mindscan. He has authored a book based on his Indian Qualitative Market Research experience - “Everything You Always Wanted to Know about Qualitative Market Research ". This book is available on Amazon.

His impressive list of books published so far includes:

Chathurbhujan Sirukathaigal: His first book of short stories - carrying 38 crisp short stories touching upon a kaleidoscope of characters and themes. Some of these short stories are set in Pilani - the campus that lit his literary fire and fanned his passion for writing. Many of the stories included in this book had earlier been carried in leading Tamil Magazines such as Kalki, Kalaimagal, Amudhasurabhi etc. (An English translation of this work by Geetha Jayaram titled "A Room of Her Own” has been brought out and is available on Amazon. This book carries a foreword from Asokamitran, the well-known Tamil writer and Sahithya Academy Award winner).

Unakku Annan Irukkindraanaa? - This second book of short stories by Baskar Ayer has 26 crisp stories and carries a foreword of commendation by Maalan, the well-known Tamil writer and Columnist.

Kala Sonna Kaaranam - This third book of short stories carries 21 short stories. Again, Maalan has commended this collection.

Marakka Mudiyaatha Thamizh Pazhamozhigal - This book - a book of short commentaries on more than 100 Tamil proverbs introduces the reader to the beauty and wisdom enshrined in Tamil proverbs that have come down through the oral traditions of common people. Dr.Va.Ve.Su, -the well-known Tamil Scholar has written a foreword to this book. Mr.M.Selvaraj, Former Head of Tamil Department at Sainik School Amaravathi Nagar and the Tamil Teacher who introduced Baskar Ayer to the charms of Tamil has provided a loving foreword too.

Chathurbhujan Kavithaigal: A book of Tamil Verses covering a range of emotions and subjects - right from romance to Bhakti, Patriotism and Social change. The book carries a laudatory foreword by Padmasri Avvai Natarajan, well known Tamil Scholar and Former Vice Chancellor of Tamil University and another by Isaikkavi Ramanan, the reputed Tamil Scholar and an Orator. The book release function was presided over by Thirupur Krishnan, Editor of Amudhasurabhi, a Tamil Magazine of considerable standing and literary merit.

And this story on Baskar Ayer has a twist. Beyond being a successful Tamil author, Baskar Ayer is also a known face on Tamil TV Channels as he is a sought- after Advertising Model in Chennai. He has appeared in over 60 Tamil TV Commercials and 10 Tamil Movies - all in the span of the last six years.

He takes up his senior citizenship with effect from today 14 Jan 2019 and is going to come up with a very special book by the end of this month as part of his Shashti Abda Poorthi elaborate celebrations which is being planned on 9 Feb 2019. Some of his short stories have been centred on senior citizens and some of his poems have poured their plight in words. He does have a plan to write some special stories and poems on senior citizens but for the time being would not like too disclose details. His love for Alma mater BITS Pilani is immeasurable and he had played a stellar role in raising funds for Prof SS Ranaganathan Memorial Teaching Excellence Award and is active in BITSAA Chennai Circuit.

In coming times, one can expect more books to come out from the stable of Proud to Be Bitsian - Baskar Ayer Email: Mobile: + 91 98400 96329

For more details see

About BITSAA: BITS Alumni Association (BITSAA) has emerged as one of the strongest alumni networks of any university. BITSAA International engages in charitable and educational activities by raising funds for setting up endowments, creating scholarships, rewarding teaching and research and generally promoting the development of resources at Birla Institute of Technology and Science at Pilani, Dubai, Goa & Hyderabad campuses. BITSAA International also aims to strengthen the ties, friendship and communication amongst former students, alumni faculty and friends of the Institute. BITSAA International provides a number of channels for people to stay connected with each other and with Birla Institute of Technology & Science. Notable other alumni initiatives for BITS Pilani include Prof SSR Memorial Teaching Excellence Award, Atma Nirbara multi crore Pilani Resource Centre by 75-80 batch alumni, Prashant Anuradha Palakurthi Research Endowment and many more. For more on BITSAA see

Prof BR Natarajan
BITS Pilani Alumnus
Pilani Rajasthan India 333031
Phone: +91-9799476406

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