Customer Communication Management (CCM) Market - Key Development Opportunities Hidden In Emerging Economies

Global Customer Communication Management (CCM) Market: Overview

Customer communication management includes a collection of software and managed customer engagement services that enhance the business performance by improving the customer interactions. With the help of the customer communication management software, customer interactions are possible through a wide range of communication channels which includes mobile, SMS, email, and others. Customer communications management system increases the business efficiency by automating and simplifying the business procedures.

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Global Customer Communication Management (CCM) Market: Growth Factors

The customer communication management software helps in structured communications such as sending offers, bills, account statements, and much more. As customer communication management software has a multi-channel approach it is being widely adopted in the organizations to reach out to their customers via various communication channels thus driving the customer communication management software market. Keeping the customers updated and improving the services are the benefits of the customer communication management software. With the help of the software the organizations are able to deliver best to their customers and that too with limited labor costs thus positively affecting the customer communication management software market. It is anticipated that the communication management software market will develop at a rapid rate in the coming years owing to the technological developments in the enterprises related to customer relationship management.

Global Customer Communication Management (CCM) Market: Segmentation

The global customer communication management market is classified in terms of solution type, which is further divided into managed CCM services, software suite, and other services which comprises integration, consulting, and maintenance. In terms of enterprise size, the global customer communication management market is divided into large-, small-, and mid-sized enterprises. Based on deployment model, the global customer communication management market is bifurcated into on-premise and cloud-based. In addition, based on the end-user, the global market is categorized into IT & telecom, government & utilities, (BFSI) banking financial services and insurance healthcare, hospitality & travel, e-commerce & retail, and others such as entertainment & media and education.

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Global Customer Communication Management (CCM) Market: Regional Analysis

Europe and North America are the most important regions on the basis of adoption/implementation of CCM software owing to the existence of vast tech-savvy populace. Currently, Europe and North America are anticipated to hold the leading market share for customer communication management market owing to the existence of several market key players such as Adobe, OpenText, and others in these particular regions. Furthermore, the growing utilization of technologies, for instance, mobility for customer relationship management and social media, are developing the market prospects in these regions. Asia Pacific is also gradually adopting CCM software technologies due to the entrance of established key players thus driving the growth of the customer communication management market.

Global Customer Communication Management (CCM) Market: Competitive Players

Some of the most important market players in the global customer communication management market are OpenText Corp., Doxee S.p.A. GMC Software AG, Adobe Systems Incorporated, SmartComms SC, Limited, Newgen Software, Inc., Oracle Corporation, Inc., Zoho Corporation, Ecrion, Inc., and Striata, among others.

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