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INVISTA’s CORDURA® Fabric Featured in New CamelBak® Linchpin™ Tactical Hydration Pack

10-03-2010 12:10 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: CORDURA(R)

/ PR Agency: Howard Merrell & Partners
WICHITA, Kan. – Sept. 30, 2010 – INVISTA’s CORDURA® brand has once again teamed with CamelBak®, the originator and a world leader in hands-free hydration systems, to produce an exceptionally light weight yet highly versatile hydration pack for all-day excursions. The Linchpin™ tactical hydration pack, the newest addition to the CamelBak® Maximum® Gear line, is a fully integrated hydration system featuring all the key elements that both CamelBak® and CORDURA® fabric are known for.

Featuring 500D CORDURA® Classic fabric, war fighters using the Linchpin™ hydration pack have a lightened load while still carrying the same amount of gear. The 500D CORDURA® Classic fabric has a tighter weave and is 35 percent lighter (per square yard) than standard 1000D CORDURA® Classic fabric, making this an extremely durable yet versatile tactical pack for carrying ammunition, cargo and hydration.

“Known for its lighter weight solution combined with renowned CORDURA® brand durability, 500D CORDURA® Classic fabric provides the reliability and high quality performance that the infantry soldier needs for focusing on all-day missions,” said Cindy McNaull, global CORDURA® brand and marketing director. “We are truly honored that the Linchpin™ pack, the latest in CamelBak® hydration innovation, turned to CORDURA® brand fabric for cutting edge performance where durability truly counts.”

The Linchpin™ features multiple external and side pockets designed to carry up to three M16 magazines each, a glasses or goggle pocket, compressible overflow storage, an outer flat map pocket, and an internal organization pocket. Other features include underarm tube routing, dual antenna ports, top grab handle and a hook-and-loop panel for the hassle-free removal of nametags and unit badges.

Along with a separate insulated hydration compartment, the Linchpin™ features the Futura Harness by Mystery Ranch that allows the user to custom fit the pack to their specific torso height. The pack measures 19.5-by-18-by-14.5 inches, holds a 3-liter reservoir and comes in three colors: army universal camo, coyote or MultiCam®.

The Linchpin™ was released May 2010 and is available on GSA contract GS07F-9727H, at Exchanges and all usual CamelBak Maximum® Gear distribution outlets.

For more information about CORDURA® brand fabrics or the Linchpin™ tactical hydration pack by CamelBak®, please visit www.CORDURA.com or www.CAMELBAK.com.

About CamelBak®
Founded in 1989, CamelBak invented the hands-free hydration category and is the global leader in personal hydration gear. With a mission to continuously reinvent and forever change the way people hydrate and perform, CamelBak offers a complete line of technical hydration packs, reusable BPA-free water bottles and performance hydration accessories for outdoor sports, military, travel and a healthy lifestyle.

With headquarters in Petaluma, CA, a wholly-owned and operated reservoir manufacturing facility in Mexico and distribution in San Diego, CA, CamelBak designs, tests and engineers its products to perform and last a lifetime. CamelBak is privately held, with products available in 50 countries worldwide. For more information, please visit www.camelbak.com or call 800.767.8725.

About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.

About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.

Howard Merrell & Partners
8521 Six Forks Road
Raleigh NC 27615

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