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Programmatic Advertising Market 2018 is drive future of mobile marketing by top companies by AOL, Bright-Roll, Spot-Xchange, Tremor Video, Adconion Media.

11-16-2018 02:32 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Research N Reports

Programmatic Advertising Market 2018 is drive future of mobile

Programmatic Advertising Market is expected to grow at a Compound Annual Growth Rate (CAGR) of +19.63%. The base year considered for the study is 2018 and the forecast period considered is 2018 To 2025.

To address this, it is useful to investigate the programmatic birthplace of the US market, where the SMI collects media agency spending data. Before the programming market was hit by questionable doubts about inventory placement and ROI, digital program market share reached its peak in digital advertising in 2015 when it dominated digital media with a market share of 27.2%. People are constantly carrying their phones all day long and put them next to bed all night. Cell phones are estimated to create significant opportunities to increase programmatic spending. As the mobile market grows, mobile advertising becomes more widely used and the demand for more sophisticated technology is growing. Mobile is getting closer and closer to replacing the desktop, as if it were confidently going to the cell phone programmatically on the 'first screen'. The emergence of new methods and tools to monitor and measure relevant data on mobile devices has brightened prospects for programmable mobile video. For example, Facebook is now playing an important role in the emergence of mobile programming.

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Global Programmatic advertising market competition by top manufacturers/players, with Programmatic advertising sales volume, Price (USD/Unit), revenue (Million USD) and market share for each manufacturer/player;
The top players including

ONE by AOL, Bright-Roll, Spot-Xchange, Tremor Video, Adconion Media Group, App-Nexus, Convertro, Criteo, Dárriens Media Exchange, Facebook, Google, Kontera, Live-Rail, Microsoft, Platform One, Rocket Fuel ,Rubicon Project

People are constantly carrying their phones all day long and put them next to bed all night. Cell phones are estimated to create significant opportunities to increase programmatic spending. As the mobile market grows, mobile advertising becomes more widely used and the demand for more sophisticated technology is growing. Mobile is getting closer and closer to replacing the desktop, as if it were confidently going to the cell phone programmatically on the 'first screen'. The emergence of new methods and tools to monitor and measure relevant data on mobile devices has brightened prospects for programmable mobile video. For example, Facebook is now playing an important role in the emergence of mobile programming.

Market segment by Type, the product can be split into

Programmatic RTB
Programmatic Direct

Market segment by Application, split into
Marketing and Advertising
Health, Wellness and Fitness
Construction
Others

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Programmatic advertising Demand for skilled personnel is steadily increasing for the rapid growth of this field. Market predictions will lead to a lack of technology for a long time because brands and organizations are experiencing the challenges of changing needs and changing internal programmatic advertising technologies. For example, programming TVs based on these exciting technological innovations require more specialized staff and training in the near future. Demand for programmable advertising technology is on the rise, but as technology is growing rapidly, the most important challenge in North America is to identify existing talent who are skilled in delivering programmatic advertising solutions in a skilled manner. The talent of the local advertising industry will only improve with better training on the inner workings of programmatic advertising
Programmatic Advertising Market Segmentation by Type
Desktop Banners
Desktop Videos
Mobile Banners
Mobile Videos

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The Global Programmatic advertising Market Research Report Forecast 2018-2025 is a valuable source of insightful data for business strategists. It provides the Programmatic advertising industry overview with growth analysis and historical & futuristic cost, revenue, demand and supply data (as applicable). The research analysts provide an elaborate description of the value chain and its distributor analysis. This Programmatic advertising market study provides comprehensive data which enhances the understanding, scope and application of this report.

Table of Contents:
Global Programmatic Advertising Market Research Report 2018-2025
Chapter 1: Programmatic Advertising Market Overview
Chapter 2: Global Economic Impact on Industry
Chapter 3: Programmatic Advertising Market Competition by Manufacturers
Chapter 4: Global Production, Revenue (Value) by Region
Chapter 5: Global Supply (Production), Consumption, Export, Import by Regions
Chapter 6: Global Production, Revenue (Value), Price Trend by Type
Chapter 7: Global Market Analysis by Application
Chapter 8: Manufacturing Cost Analysis
Chapter 9: Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10: Marketing Strategy Analysis, Distributors/Traders
Chapter 11: Programmatic Advertising Market Effect Factors Analysis
Chapter 12: Global Programmatic Advertising Market Forecast

Research N Reports is a new age market research firm where we focus on providing information that can be effectively applied. Today being a consumer driven market, companies require information to deal with the complex and dynamic world of choices. Where relying on a sound board firm for your decisions becomes crucial. Research N Reports specializes in industry analysis, market forecasts and as a result getting quality reports covering all verticals, whether be it gaining perspective on current market conditions or being ahead in the cut throat Global competition. Since we excel at business research to help businesses grow, we also offer consulting as an extended arm to our services which only helps us gain more insight into current trends and problems. Consequently we keep evolving as an all-rounder provider of viable information under one roof.

(Research N Reports)
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