Research Shows Best-in-Class Organizations use Predictive Analytics to Increase Customer Value and Improve Customer Retention
The report highlights how:
• Best-in-Class Performance companies drive incremental sales through improved targeting
• Predictive technologies help drive decisions in real-time
• Best-in-Class companies empower business users to use predictive models and tools without the assistance of dedicated statistical modelers
According to David White, Research Analyst at Aberdeen Group, “Improving the targeting of marketing programs will lead to incremental sales and a reduction in marketing costs. By focusing campaigns in this way, programs can immediately realize greater campaign ROI, increased relevancy, greater cross sell and improved retention.”
Even the most sophisticated response and churn modeling has been proven to mistakenly target individuals that will buy anyway, will never buy or even react negatively to the marketing message – wasting valuable marketing monies and causing irreparable damage to the customer experience.
Portrait offers marketers a free online service where they can check on the health of their last campaign, uncovering budget savings and incremental revenue hiding within the campaign. With the input of just a few pieces of campaign data, a campaign checkup report will be generated so that companies can see the potential impact to campaign results: www.campaigncheckup.com
“This report endorses the high performance gains that our global customers have achieved when using predictive techniques such as 40% reduction in mailing volumes, a 5-fold increase in campaign ROI and a 36% improvement in retention compared to using traditional analytics,” said Kieran Kilmartin, Group Marketing Director, Portrait Software. “Portrait’s Uplift solution empowers organizations to go beyond traditional analytic segmentation and focus marketing efforts on only those customers that will react positively to a message – while weeding out those that will buy anyway, will never buy, or could react negatively,” he added.
To obtain a complimentary copy of this report visit www.portraitsoftware.com
About Portrait Software
Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers. The Portrait suite seamlessly integrates the world's most advanced customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to drive real-time customer interactions that communicate precisely the right message through the right channel, at the right time.
Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include Merrill Lynch, Lloyds Banking Group, US Bank, Dell, Nationwide Building Society, T-Mobile, Telenor, Fingerhut, Bank of Ireland, Bank of Tokyo and Fiserv Bank Solutions.
For more information on Portrait Software, please visit: www.portraitsoftware.com
About David White
White has 20 years experience in the software industry, including roles in development, systems engineering, consulting, product management, product marketing and industry marketing. His career includes roles at Kewill Systems, Data General, Oracle Corporation, Dimensional Insight, Cognos and Progress Software. At the Aberdeen Group, David is a Senior Research Analyst in the Business Intelligence practice with a major focus on understanding the business value derived from the use of Business Intelligence (BI), and how organizations use BI to drive strategic and operational change. David has a BS in computer science from Hertfordshire University and an MBA from the Cranfield School of Management.
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