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Portrait Software Awards T-Mobile Austria ‘Uplift Award’, Recognizing Outstanding Achievement in use of Incremental Modeling

11-19-2010 01:18 PM CET | IT, New Media & Software

Press release from: Portrait Software

/ PR Agency: March Communications
T-Mobile Reduces Churn and Marketing Volumes Simultaneously with Portrait Uplift Optimizer

Loyalty World Conference and Exhibition; London – November 16, 2010 - Portrait Software, a leading provider of customer interaction optimization software and now a part of Pitney Bowes Business Insight (PBBI), today presented Christian Reder, Marketing Analyst at T-Mobile Austria GmbH, with the Portrait Software 2010 “Uplift Award” at the Loyalty World Conference. The Uplift Award honors companies which have demonstrated innovative use of uplift modeling techniques to achieve outstanding incremental results in marketing campaigns.

T-Mobile Austria was selected as the recipient of the award for its use of uplift modeling techniques within its proactive retention programme. It showed that it was possible to better target retention campaigns to reduce churn by 2.4 percentage points and achieve a double-digit reduction in targeting volume at the same time. This new accuracy in targeting has allowed T-Mobile to focus on the profitability of saving each individual customer.

“Portrait Uplift Optimizer has automated much of the modeling process for T-Mobile,” commented Christian Reder, Marketing Analyst, T-Mobile Austria GmbH. “It used to take weeks for our internal team to create a new model. Now it takes days, and this allows us to use the technique on many more campaigns. We have surpassed our results expectations for this campaign, and seeing the effectiveness of modeling on incremental gains rather than all responses, we will be expanding our use of Uplift to other areas of marketing. We appreciate this recognition of our team’s work and achievement and look forward to a continued partnership with Portrait Software.”

“We are delighted to honor T-Mobile with this outstanding achievement award,” says Luke McKeever, CEO, Portrait Software. “Christian and his team colleagues have set a precedent with their strategic use of Portrait Uplift Optimizer and the retention results they have achieved so far this year. Christian is a dedicated analytics leader who has sought to improve the efficiency and effectiveness of T-Mobile’s marketing by focusing on the true incremental impact of its campaigning – looking to target campaigns based on a prediction of lift, not just to measure lift after the campaign.”

Portrait Uplift Optimizer enables companies to produce results that are above what may have been achieved with any other modeling tool and Portrait Software looks forward to announcing future winners of this competitively-fought achievement award.

The Portrait Software Uplift Award
The Uplift Award is an annual achievement award given by Portrait Software to a company that demonstrates innovative, strategic, creative use and application of uplift modeling in their marketing organizations. Outstanding incremental increases in customer retention and revenues, and reduced marketing costs are among the criteria on which candidates are judged. Awarded for the first time in 2009, the Portrait Software Uplift Award will be given to a single recipient annually. For information about the 2011Uplift Award program, please visit


About Portrait Software
Portrait Software is now part of Pitney Bowes Business Insight (PBBI).

Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers.

Portrait Software was acquired in July 2010 by Pitney Bowes to build on the broad range of capabilities at Pitney Bowes Business Insight for helping organizations acquire, serve and grow their customer relationships more effectively. The Portrait Customer Interaction Suite combines world leading customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to deliver real-time customer interactions that communicate precisely the right message through the right channel, at the right time.

Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include 3, AAA, Bank of Tokyo Mitsubishi, Dell, Fiserv Bank Solutions, Lloyds Banking Group, Merrill Lynch, Nationwide Building Society, RACQ, RAC WA, Telenor, Tesco Bank, T-Mobile Austria, Tryg and US Bank.

Pitney Bowes Business Insight (PBBI) is a division of Pitney Bowes Inc. (NYSE: PBI).

Portrait Software
125 Summer Street
16th Floor
Boston, MA 02110, USA

Press contact:
Nate Hubbell
(617) 960-9857

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