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Young Contract Creations Award for Upholstery goes to Coburg

02-18-2010 10:35 AM CET | Fashion, Lifestyle, Trends

Press release from: Messe Frankfurt Exhibition GmbH

Wall Award Jury presents the first prize for wall concepts to a student from the Academy of Fine Art and Design in Bratislava

This year, the sector awards for young designers were once again presented at the international trade fair for home and contract textiles, which took place in Frankfurt am Main from 13 to 16 January 2010. “The Young Contract Creation Awards: Wall and Upholstery are very special prizes. We are proud of the fact that these awards build bridges between innovative textile design, sponsorship for young talents and the contract market”, explains Ulrike Wechsung, Director, Heimtextil at Messe Frankfurt.
Young Contract Creations Award: Upholstery
In partnership with Trevira CS and publishers M. Ritthammer, Heimtextil honours young designers from the specialist areas of interior design, product and textile design and others. This year, the students were asked to design seating solutions for waiting areas. “We received over 70 creative submissions, which made the decision difficult again this year“, said laudator Detlef Braun, Member of the Board of Management of Messe Frankfurt GmbH.

The day before the fair opened the jury of five had the difficult task of picking the winner of the Upholstery Award from all the entries submitted. The winner was Yuliya Lytyuk from Coburg University for her design “Jeremy”. The jury were in agreement that they were impressed by the high level of functionality and authentic design of the submission. In the opinion of the jury, the design could work extremely well in an airport waiting area. What was special and interesting about Jeremy was that the individual seats were combined with practical features, for example functional ports, integrated storage surfaces, easy cleanability and durability.

The jury also presented two Merit Prizes. One of the two prizes went to Andreja Kragelnik from the Estonian Academy of Arts in Tallinn for her “Snails Company” concept. What the jury liked about this design is the playful search for a sitting position. The occupier can remodel this furniture in whatever form he or she likes. At the same time Snails Company meets functional requirements being easy to store, sturdily constructed, made of the perfect material and impressive with textile surfaces throughout.

The second Merit Prize was awarded to Paulina Passaic from the Fine Arts Academy “Wladyslaw Strzeminski” in Lodz for “ON Suitcases”. The prize-winner created a ready-made design from finished mis-matched pieces. This is concept art, which evokes associations with the fun of travel, combined with positive experiences and memories. The jury specifically commended the creative work process which is very apparent here. An unconventional concept, which stands out from familiar designs has been created with imaginative ease.
Young Contract Creations Award: Wall
With the Young Contract Creations Award: Wall, which was held for the second time this year, Heimtextil, in partnership with the publication Hotelbau and the company Villeroy & Boch, turned the spotlight on the theme of Havanna-style wall design. The design prize is aimed at young designers, who are called upon to develop innovative approaches and solutions with concrete realisation potential. The best six concepts, selected by the jury from the 70 designs submitted, were created live at Heimtextil. The jury also found it difficult to choose the winner of the Wall Award. They awarded first prize to Radka Dudasova from the Academy of Fine Art and Design in Bratislava for Always the Same. The jury were especially impressed by the way the theme was translated. Cuba is instantly recognisable. The idea of using a flag to illustrate, through an exciting combination of materials, the conflict between the lust for life and dictatorship is also expressed in the contrasts between the gloss and matte materials. The colours – blue for the sea and ochre for the beach, islands and atmosphere, transported all of this into the design. The creation also depicts movement as if the flag were fluttering in the wind. According to the jury, this could refer to internal unrest which equates to a new beginning.

Merit prizes were also presented for the Wall Award and because the jury could not decide on a winner, the prize was given to no less than three young designers.
The first Merit Prize was awarded to Lubica Humenikova from the Academy of Fine Art and Design, Bratislava, for ANAVAH.
This decision was a close one and the jury discussed long and hard whether to award it the First Prize or the Merit Prize.
The concepts are similar; in this design the flag is also used as a motif but combined with facades and arcades.
It shows a bit of modernity, meandering streets, movement. With a little imagination, one can identify the keys of a piano and therefore music. The material mix also impressed the jury. The glossiness of the tiles and matte solidity of the facades portray Havana beautifully.

The second Merit Prize went to Linda Kaplanová from the Academy of Arts, Architecture and Design, Prague, for Havanna 2010 – Bright Tomorrows. The colour white symbolises Havana’s glamorous epoch. The material is wallpaper which is applied to the metal back wall in an undulating, serpentine way. Light and shade produce a dynamic which create movement, as well as the light and shade, which respond to the ups and downs of the Caribbean state. The structure of the wall underlines Cuba’s moving history and current situation. The light sources built into the wallpaper make the wall sparkle like diamonds would.

And the third Merit Prize was awarded to Judith Lachmann from the University of Coburg for Havarilla uno. This design portrays the advance of modern media and makes the contrast between old and new clear once more. Here media makes movement visible. Mrs. Lachmann had the idea of applying different images to a projection surface and depicting a solid colour graphic in the form of a subline as the background. The projections carry Cuba-related themes. All the things one associates with the country are shown here – vintage cars, music and people. The material used for the subline is a very plain fabric. The wall has pale blue clay plaster applied to it. This is an interesting material mix, which looks beautiful and provides a surface for everything.

Background information on Messe Frankfurt:
With annual revenues of € 424 million* and over 1,500 employees around the world, Messe Frankfurt is Germany's biggest fair and exhibition company. The corporate group has a global network of 28 subsidiaries, five branch offices and 52 international sales partners, which represent Messe Frankfurt in over 150 countries of the world. Events 'made by Messe Frankfurt' are held at over 30 venues world¬wide. In 2009*, the Messe Frankfurt group organised over 90 fairs, more than half of them outside Germany.
At present, the Exhibition Centre can boast 578,000 square metres of ground space with ten exhibition halls and a congress centre. The company is publicly owned with 60 percent being held by the City of Frankfurt and 40 by the State of Hesse.
Further information: www.messefrankfurt.com
*Provisional figures for the 2009 business year.

Contact:
Sandra Kreß
Messe Frankfurt Exhibition GmbH
Press/PR/Internet
Ludwig-Erhard-Anlage 1
60327 Frankfurt am Main, Germany
Telephone +49 69 75 75-57 11
Telefax +49 69 75 75-67 57
sandra.kress@messefrankfurt.com

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