Press release
Whey Market Growth | Industry Analysis, Segment, Key Players, Drivers, Trends and Forecast 2018 to 2022
Market Overview:Rising health consciousness and consumers inclination towards fitness trends have prompted the growth of whey globally. Additionally, the sector is driven in a major way by the demand directed from the cheese industries as whey is one of the major ingredients used in the product. Health benefits gained out of whey consumption are the main drivers supporting the development of this segment. Growth of the sports nutrition market has also provided an impetus for the increased demand of this sector.
Incorporation of whey in nutritional markets including infant nutrition, sports nutrition and clinical/medical nutrition is identified to be the major drivers for the product’s high sale. Application of whey in commodity markets including animal food and feed have also enhanced the market growth trajectory of the sector to an elevated level. A shift in lifestyle followed by increase in awareness related to demerits of junk food consumption have led to consumers demanding whey to balance their nutritional requirements. However, presence of counterfeit products in the market are the major restraining factor to whey market.
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Latest Industry Updates:
Nov 2017 FrieslandCampina launched their innovation in whey protein hydrolysates at Fi Europe. The product is called ‘Nutri Whey Hydro’. The strategy of new product launch will help in strengthening the company’s dairy protein portfolio.
Nov 2017 Arla Foods launched their range of new whey protein for RTD drinks market. Rising health consciousness and increased demand for innovative protein products has encouraged them towards the launch of the product.
Jun 2017 Arla Foods Ingredients launched a new whey protein solution which ensures the soft texture of protein bars in which it is being used. Escalated demand for protein bars among the consumers of the U.S. has encouraged the company to follow this strategy of new and unique product launch.
March 2017 Burt’s Bees launched plant-based protein shakes in order to suffice the growing need for protein products prepared with natural and plant based ingredients.
Competitive Analysis:
New players are entering into the sector in order to penetrate the global market and generate revenues out of their whey and whey based product offerings. With the changing global trend, consumers are increasingly getting inclined towards adopting healthy life-style and hence the need for nutritional supplements have increased. Established players are identified to be investing more on product launch and acquisition to strengthen their market position. The best long-term growth opportunities for this sector can be captured by ensuring ongoing product improvisations and investments in the R&D sector to obtain quality products.
The key players profiled in whey market report are Arla Foods (Denmark), Agropur MSI, LLC (U.S.), American Dairy Products Institute (U.S.), Westland Co-operative Dairy Company (New Zealand), Glanbia, Plc (Ireland), DMK Group (Germany), Davisco Foods International, Inc (U.S.), and Milk Specialties Global (U.S.), among many others.
Market Segments:
The global whey market has been divided into type, application, and region.
On The Basis Of Type: Whey Protein Concentrate (WPC), Whey Protein Isolate (WPI), Hydrolyzed Whey Protein (HWP), and Others
On The Basis Of Application: Functional Foods, Functional Beverages, Dietary Supplements, and Others
On The Basis Of Region: North America, Europe, Asia Pacific and ROW.
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Regional Analysis:
The global whey market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Global whey market is highly dominated by North America due to high health awareness and awareness about merits of consumption of whey protein ingredients. APAC is fastest growing region due to changing lifestyle and improved disposable income in that region. The consumption of whey in countries like Germany, the U.S., India, Brazil and China is expected to grow even more in upcoming years.
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