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Thieme Website Re-launch Keeps Its Audience Firmly in Mind

12-11-2009 10:38 AM CET | Health & Medicine

Press release from: Thieme Publishers

New York/Stuttgart – Thieme Publishers – which made history in 1996 as the first medical publisher with e-commerce – is pleased to announce the latest re-launch of thieme.com.

In addition to its fresh, new look and expanded functionality, thieme.com includes dynamic video interviews with renowned medical professionals as well as a regularly updated ‘Latest News’ section. The ‘Resources’ pages provide individualized information that caters to the specific needs of authors, students, instructors, librarians and others. The streamlined design of the site allows easy access to journals and Thieme-produced web-based services, such as the Thieme E-book Library, Thieme-connect and WinkingSkull.com.

The re-launched thieme.com also makes it simpler than ever to locate information on books, journals and e-products. Visitors to the site can browse content by any medical specialty – from anatomy and neurosurgery to orthopedic surgery and radiology – directly from the homepage.

Additionally, readers are now able to make truly informed buying decisions using a book preview tool that lets them electronically leaf through any book without having to navigate away from the Thieme website.

As visitors surf the site, their recently viewed items appear as hyperlinks at the bottom of the page, and password-protected user accounts and an easy-to-use shopping cart function further enhance the retail experience.

“Physicians, residents and medical students lead quite busy lives,” says Brian Scanlan, president of Thieme, “It is our hope that thieme.com makes the process of finding information effortless and less time consuming.”

About Thieme

Thieme Publishing Group is a privately held scientific and medical publishing house employing more than 950 people and maintaining offices in seven cities, including New York, Delhi, Stuttgart and three other locations in Germany. Founded in 1886, the Thieme name has become synonymous with high quality and excellence in medical and scientific publishing. Today, Thieme is the market leading publisher of neurosurgical content and holds strong market positions in orthopedics, radiology, anatomy and chemistry, among other specialties. Thieme publishes 137 peer-reviewed journals and over 500 new books annually. The company also has a rapidly growing array of web-based products in medicine and science. State-of-the-art online products include Thieme eJournals, Thieme Electronic Book Library, the medical student website WinkingSkull.com and Thieme Teaching Assistant, an innovative web-based platform for faculty. For more information about Thieme visit thieme.com.

Press Contact

Bettina Ziegler
Public Relations and Press Office
Thieme Publishing Group
Ruedigerstrasse 14
70469 Stuttgart
Germany
Tel: +49-711-8931-280
Fax: +49-711-8931-167
bettina.ziegler (at) thieme.de

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