Press Releases from Contrarian Marketing Seminars (1 total)
Book Author Donates All Profits to Help Provide Scholarships to Military Familie …
Washington, DC - While the word "contrarian" among financial investors typically means someone who goes against the prevailing wisdom common to other investors, the same approach can be used in marketing.
At least that's what author Nick T. Mavrick, a brand development specialist and frequently quoted marketing expert, believes. His new book, released in October, 2011 and titled "Contrarian Marketing" takes aim at what companies and their sales teams are doing…
