Press Releases from LogicLab, Inc. (3 total)
LogicLab Partnership with Compete Connects Industry’s Most Comprehensive Onlin …
New York –LogicLab Inc., a company focused on applying deep marketing analytics to the mass media planning process, today announced it will enable its clients to access metrics from Compete, a Kantar Media company, from its LogicLab targtetLab™ platform. This new view will give advertisers, media buyers and media companies more detailed information on traffic, audience and engagement metrics for optimized media planning. With the addition of Compete data…
Merkle, LogicLab Recognized with DMA Innovation Awards
Customer loyalty and broadcast media solutions take top honors at DMA2010
Columbia, Md. – Oct. 18, 2010 – Merkle (merkleinc.com), the nation’s largest and fastest growing customer relationship marketing agency, today announced that the company and its subsidiary, LogicLab (logiclabinc.com), received Innovation Awards from the Direct Marketing Association (DMA) during the DMA2010 Conference and Exhibition held October 9-14. Merkle’s Customer Engagement Monitor (CEM) took top honors in the Loyalty category,…
Jeannine Antus Koncar Joins LogicLab as Vice President of Advertiser Sales
New York, N.Y. – October 12, 2010 – LogicLab Inc. (logiclabinc.com), the first company to apply deep marketing analytics to the media buying process of evaluating, optimizing and purchasing advertising, is welcoming Jeannine Antus Koncar as vice president of advertiser sales. In her new role, Koncar will work closely with the rest of the sales team to secure partnerships with Fortune 1000 advertisers and help LogicLab expand its market share.
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