openPR Logo
Press release

Jeannine Antus Koncar Joins LogicLab as Vice President of Advertiser Sales

10-14-2010 11:59 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: LogicLab, Inc.

Jeannine Antus Koncar Joins LogicLab as Vice President

New York, N.Y. – October 12, 2010 – LogicLab Inc. (logiclabinc.com), the first company to apply deep marketing analytics to the media buying process of evaluating, optimizing and purchasing advertising, is welcoming Jeannine Antus Koncar as vice president of advertiser sales. In her new role, Koncar will work closely with the rest of the sales team to secure partnerships with Fortune 1000 advertisers and help LogicLab expand its market share.

LogicLab is a new on-demand solution for advertisers and media buyers wanting to maximize the effectiveness of their ad spend, as well as media companies of all sizes that want to attract new advertisers. LogicLab, for the first time, makes it possible to measure quantifiable results of cross-channel mass media buys based on advertisers’ campaign goals.

Prior to joining LogicLab, Koncar led sales for mobile solutions at Gumiyo and the western region at Captivate Network. She started her career in the publishing business, culminating at Media News Group where she headed up the advertising group for Los Angeles and the Bay area. Her career highlights include expert qualifications in media and advertising, translating strategy into high-impact actions, and maintaining long-term client relationships.

LogicLab president, Christopher Wilson, said, “Jeannine brings a strong track of delivering solid results and a commitment to building deep client relationships. Her extensive experience in both media and advertising is a great asset for the team, and we are very excited to have Jeannine on board to accelerate business development.”

Advertisers, media buyers and media companies can learn more about LogicLab by contacting support@logiclab.com or by visiting http://www.logiclabinc.com/.

About LogicLab™
LogicLab™ matches advertisers with the best media choices possible. By placing actual consumer data at the center of media evaluation, LogicLab enables advertisers, agencies and media buyers to, for the first time, optimize and measure campaigns using the same proven quantitative criteria used in disciplines such as direct marketing. LogicLab also gives media owners the ability to attract new and diverse advertisers. Founded in 2009 and based in New York, N.Y., LogicLab is a wholly owned subsidiary of Merkle Inc.

For more details about targetLab, download our 1-sheet and FAQ at the links below or call .

http://www.logiclabinc.com/pdfs/ll_targetLab_one.pdf
http://www.logiclabinc.com/pdfs/ll_targetLab_faq.pdf

LogicLab, Inc.
1120 Ave of the Americas 14F
New York, NY 10036

Media Contact
Erin Hatfield
DPR Group Inc.
(919) 678-9200
EHatfield@dprgroup.com

Company Contact
Darlene Lee
LogicLab Inc.
(212) 790-1537
DLee@logiclabinc.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Jeannine Antus Koncar Joins LogicLab as Vice President of Advertiser Sales here

News-ID: 147731 • Views:

More Releases from LogicLab, Inc.

LogicLab Partnership with Compete Connects Industry’s Most Comprehensive Online Metrics
LogicLab Partnership with Compete Connects Industry’s Most Comprehensive Onlin …
New York –LogicLab Inc., a company focused on applying deep marketing analytics to the mass media planning process, today announced it will enable its clients to access metrics from Compete, a Kantar Media company, from its LogicLab targtetLab™ platform. This new view will give advertisers, media buyers and media companies more detailed information on traffic, audience and engagement metrics for optimized media planning. With the addition of Compete data
Merkle, LogicLab Recognized with DMA Innovation Awards
Merkle, LogicLab Recognized with DMA Innovation Awards
Customer loyalty and broadcast media solutions take top honors at DMA2010 Columbia, Md. – Oct. 18, 2010 – Merkle (merkleinc.com), the nation’s largest and fastest growing customer relationship marketing agency, today announced that the company and its subsidiary, LogicLab (logiclabinc.com), received Innovation Awards from the Direct Marketing Association (DMA) during the DMA2010 Conference and Exhibition held October 9-14. Merkle’s Customer Engagement Monitor (CEM) took top honors in the Loyalty category,

More Releases for LogicLab

Digital Fault Recorder Market Growth, Scope Comprehensive Study 2028 | Top Playe …
This detailed market study covers digital fault recorder market growth potentials which can assist the stake holders to understand key trends and prospects in digital fault recorder market identifying the growth opportunities and competitive scenarios. The report also focuses on data from different primary and secondary sources, and is analyzed using various tools. It helps to gain insights into the market's growth potential, which can help investors identify scope and
Digital Fault Recorder Market is Thriving Worldwide 2020| AMETEK.Inc., DUCATI En …
The Digital Fault Recorder Market is projected to grow at a moderate rate during the forecast period, as this technology is still in its nascent stage. Some of the utility operators across the world are still hesitant as the installation of digital field recorder involves high initial investment. Digital fault recorder is a device used to monitor, access, and optimize any disturbance that might happen on the grid, power
Digital Fault Recorder Market 2020 Business Growth with Key Players Strategies ( …
Digital Fault Recorder Industry 2020-2026 Market research report covers the market landscape and their growth prospect over the coming years, this report covers the industry structure and even landscape, the problems along with business strategies and industry effectiveness. The purpose of the Digital Fault Recorder market report is to support beginner as well as existing players in gaining insightful business intelligence and make appropriate decisions based on it. Request to View
Digital Fault Recorder Market Industry Analysis, Global Leading Players(Siemens, …
The global market status for Digital Fault Recorder is precisely examined through a smart research report added to the broad database managed by Market Research Hub (MRH). This study is titled “Global Digital Fault Recorder Market” Research Report 2019, which tends to deliver in-depth knowledge associated to the Digital Fault Recorder market for the present and forecasted period until 2025. Furthermore, the report examines the target market based on market
Digital Fault Recorder Market 2019- GE, Elspec, Siemens AG, Qualitrol, Logiclab, …
Market Highlights: Digital fault recorder is a device used to monitor, access, and optimize any disturbance that might happen on the grid, power plants, and substations. Digital fault recorder stores the critical information within the substation and archives this data in a remote enterprise network location for permanent storage and analysis. The main advantages of digital fault recorder include secure data collection, meeting requirements of international fault recording standards, and providing
LogicLab Partnership with Compete Connects Industry’s Most Comprehensive Onlin …
New York –LogicLab Inc., a company focused on applying deep marketing analytics to the mass media planning process, today announced it will enable its clients to access metrics from Compete, a Kantar Media company, from its LogicLab targtetLab™ platform. This new view will give advertisers, media buyers and media companies more detailed information on traffic, audience and engagement metrics for optimized media planning. With the addition of Compete data