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Press Releases from BrandOvation (2 total)

Beijing Murder holds important Clues for 2010

At the preliminary FIFA World Cup™ draw held in November last year in Durban, FIFA general secretary Jerome Valcke stated that “it would be a disaster and a nightmare if something happened to someone during the 2010 FIFA World Cup™”. This nightmare became true for the organizers of the 2008 Olympics in Beijing, when an American tourist and his wife were attacked by a knife wielding suicide killer on the

Economics of Soccer: the Halo Effect of Euro 2008

As the final curtain of Euro 2008 has been drawn and Spain have been crowned champions of Europe, it is fitting to assess the economic impact of the world’s third biggest sporting event. While the tournament brings together Europe's top 16 national soccer teams, its widespread appeal makes the contest a truly global phenomenon. The tournament organizers, UEFA, have been drawing TV audiences of more than 1 billion worldwide. In addition,

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