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Press Releases from MasterCard (1 total)

Fish-eyes for MasterCard and Alterwave

During their sponsorship of the “La Terrasse de l’Hippodrome de Boitsfort” evenings, MasterCard asked Alterwave, specialist in Bluetooth Mobile Marketing, to organize and sustain a dynamic compete. The objective of MasterCard was to re-enforce the brand experience with the product and make the attendees participate to the evenings by being their own animators. The participation should be “live” and each participant could see immediatly the results of its intervention. Therefore, each

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