Press Releases from Thorsten Distler Creative Translations Sports and Games (2 total)
Marketing: text type versus specialisation
Marketing: text type versus specialisation
There are two types of marketing translations: on the one hand, there is the specialised variety during which marketing is considered objectively as a corporate field. On the other, there is marketing translation in the sense of transcreation.
In other words: a marketing expert well-versed in economic principles and terms cannot automatically produce good texts or creative translations! And conversely, a translator capable of delivering hard-hitting copy…
Man vs. Machine
Machine translation systems: hard-working little helpers
Machine translation systems and CAT tools both have their purposes, applications – and limitations. In the following sections, we will briefly explain the differences in addition to the possible uses of machine and machine-supported translation.
The general rule of thumb is: the more creative, emotional, inspiring and fluid a text is, the less a computer can help.
Machine translation (MT)
So far, no robots have taken their place…
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