openPR Logo
Press release

Man vs. Machine

Machine translation systems: hard-working little helpers

Machine translation systems and CAT tools both have their purposes, applications – and limitations. In the following sections, we will briefly explain the differences in addition to the possible uses of machine and machine-supported translation.
The general rule of thumb is: the more creative, emotional, inspiring and fluid a text is, the less a computer can help.

Machine translation (MT)

So far, no robots have taken their place alongside humans in the football stadium during a relegation match or joined humans to enjoy the sunset from an alpine chalet. Nor can they express the spontaneous wit or doubts, hopes or fears, yearnings or dreams of a companion made from flesh and blood. There also aren’t any electronic cabaret, comedy or commentator modules on the market, either, that are capable of taking over from today’s popular masters of these professions, such as Josef Hader, Matthias Egersdörfer and Wolff-Christoph Fuss. Not even the most sophisticated neuronal network would stand the remotest chance against bona fide experts, artists and luminaries. This is as much the case for dramatic screenplays as it is for fantasy novels, gripping radio dramas, poignant song lyrics ...and naturally also pithy advertising texts.
In other words: when it comes to emotions and to building trust in a top-quality product or solid brand, a qualified creative specialised translator is not only the best
but also the only sensible option.

Straightforward machine translations (i.e. the computer takes care of the entire analysis, interpretation and translation of a text) are only advisable when all three of the following conditions are met:
1. Only a rough/preliminary translation is required.
2. The document in question is a factual text from a clearly defined field.
3. The translation is primarily intended for internal information and communication and
will not be made public.
Possible applications include the translation of lengthy EU draft legislation into multiple languages or of a foreign article to get the gist of the content.
Note: MT creates texts that are 80–90 per cent comprehensible – rough, unpolished, stylistically flawed, often with unintentionally amusing turns of phrase... but that can normally more or less be understood.

Machine-supported translation

So-called computer-aided translation tools – or CAT tools for short – are proven effective aids when dealing with technical texts. They consist of bilingual or multilingual databases that apply sophisticated algorithms to compare the new text with segments already translated by a human.
This special software is like a huge intermediate repository that functions on the sentence level and is filled, maintained and used by experienced language professionals. The fragments of sentences stored are suggested to the specialised translator in real time at the end of the production chain. They must then draw on their expertise to determine whether the suggestion is appropriate or not. This can save time and money when documents contain a lot of repetitions. It is generally also beneficial to the consistency.
Unlike machine translation, a qualified expert for multilingual communication, who is familiar with the subject, the client’s expectations and the final consumers, is still involved at the beginning and end of the translation process.

Outlook: the computer powerhouse

Computers are not expected to replace humans any time soon. It is far likelier that machines will complement the work of humans, occupy an entirely new niche and help to handle the vast volumes that human language professionals cannot manage alone.
Indeed, the global demand for translations is already so large that language experts can no longer keep up. The texts requiring translation are often not intended for the public at all – internal EU documents or communication within major international corporations, for instance. Documents with no impact on a company or organisation’s image, reputation or turnover.

So we even need computers as hard-working translation assistants. Entirely computer-based translation software supports well-trained, highly-specialised language service providers, allowing them to concentrate on the projects that are actually important and critical to the corporate image. For these require a human touch, feel for language, and translation competence: pithy dialogues, appealing POE (paid, owned and earned media) content and fluid, well-researched specialist publications that instantly draw readers in.

To conclude: if a translation is meant to have emotional appeal, inspire a purchase, or convince or enhance the brand image, computers are and remain nothing more than a practical tool for text and data processing. Anything else would be grossly negligent. It is well worth investing in a good creative specialised translation or transcreation by an expert in intercultural communication for your brand image.

As a multilingual text coach for international clients, Thorsten Distler has been taking the game of his clients to the next level since 2003. The track record: several million words of hard-hitting copy.

Thorsten Distler Diplom-Übersetzer (BDÜ) EN|FR|DE
Thietmarplatz 10
95473 Creußen
Phone +49 9270 349216
Mobile +49 151 22885868
Mail for press contact

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Man vs. Machine here

News-ID: 1326829 • Views: 1093

More Releases from Thorsten Distler Creative Translations Sports and Games

Marketing: text type versus specialisation
Marketing: text type versus specialisation There are two types of marketing translations: on the one hand, there is the specialised variety during which marketing is considered objectively as a corporate field. On the other, there is marketing translation in the sense of transcreation. In other words: a marketing expert well-versed in economic principles and terms cannot automatically produce good texts or creative translations! And conversely, a translator capable of delivering hard-hitting copy

More Releases for Machine

Machine To Machine (M2M) Connections Market
Machine to Machine (M2M) Connections Market Research study which offers insights of in-depth research on historic and current market size along with the expected future prospects of the market and emerging trends in the market. The Machine to Machine (M2M) Connections Market report provides crucial information about the market, including Opinions from Industry experts, and the recent progressions and developments of the Machine to Machine (M2M) Connections Market. Mobile, other connected
Broaching Machine Supplier, Vertical Broaching Machine Manufacturer
TOOL ROOM ENGINEERS is highly experienced in analyzing the machining needs of your part and recommending the proper broaching machine system. Broaching is done on a variety of equipment styles and equipment sizes depending on your part application. Quite often systems are recommended based on a family of similar parts. Broaching machines are sized by tonnage and stroke, in general the more material being removed from the part and greater the size
Global Bread Machine Market This report studies the global Bread Machine market status and forecast, categorizes the global Bread Machine market size value & volume by manufacturers, type, application, and region. This report focuses on the top manufacturers in North America, Europe, Japan, China, and other regions India, Southeast Asia. The major manufacturers covered in this report Panasonic Zojirushi Cuisinart Oster Kuissential Breadman SKG Midea Delonghi PHILIPS Electrolux Galanz Breville petrus Nathome KENWOOD Bear BRAUN Chulux Geographically, this report studies the top producers and consumers, focuses on product capacity, production, value, consumption, market share
Multifunction Massage Machine Market
Global Multifunction Massage Machine market size will increase to Million US$ by 2025, from Million US$ in 2017, at a CAGR of during the forecast period. In this study, 2017 has been considered as the base year and 2018 to 2025 as the forecast period to estimate the market size for Multifunction Massage Machine. This report researches the worldwide Multifunction Massage Machine market size (value, capacity, production and consumption) in
Global Virtual Machine Market
Virtual machine is a software program on the computer which acts as a virtual computers. It runs on the pre-installed operating system or host operating system of the computer and get access of virtual hardware such as virtual CPU, virtual memory, network interface and other devices and work as a guest operating system. This guest or secondary operating system runs in a small window just like any other application do
Pneumatic Punching Machine market
In this report, the Asia-Pacific Pneumatic Punching Machine market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report split Asia-Pacific into several key Regions, with sales (K Units), revenue (Million USD), market share and growth rate of Pneumatic Punching Machine for these regions, from 2012 to