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Press Releases from ThoughtSpark (5 total)

‘Drift’ to online purchasing differs widely by product category - latest stu …

(Leicester – July 2019) New research from Go Inspire Group examines future trends in consumer behaviour, addressing the received wisdom that shopping is moving inexorably online. This study aimed to determine the validity of this assumption by shedding light on the expected balance between online and offline UK retail purchasing in five years time. With the high street suffering and in light of an increasingly digitised society, brands are focusing their

Go Inspire Group study reveals relative performance of direct email versus direc …

(Leicester – 07 January 2018) New research data from Go Inspire Group offers marketers objective data on which to plan their channel strategy. The study, entitled “Hobson’s Choice” and run on scientific experimental principles, offers a comparison of campaign incremental revenue gains from direct email, direct mail, and a combination of both media. The results show that the best results are achieved by using both media in combination. The second decade

Online retailers in the dark about ‘vampire’ shoppers

Latest research by Yonder Digital Group reveals that online retailers are failing to provide customers with CX at key shopping time September 2018 - Night-owl UK consumers are indulging in evening shopping more than ever before with 26% making their online purchases after 8.30pm. Perhaps driven by the pressures of hectic schedules and long working hours, more and more people are shopping online and later in the day when they have

The Importance of Contactability for Retailers

Yonder Digital Group, the customer experience experts, have released a new video outlining the importance of customer contactability for retailers deploying the latest contact technology, and how it can significantly enhance commercial outcomes. In an economic environment where high street retailers are coming under increased revenue and margins pressures, providing customers with a seamless experience across multiple channels and multiple technologies – online and offline - is an increasingly critical element

Yonder Digital Group to provide customer contact services to Armistice charity R …

Yonder Digital Group chosen to provide innovative multi-channel customer service to support the 2018 Armistice ‘There But Not There’ campaign, the defining centenary commemoration of the end of the 1914-1918 war Armistice charity Remembered has appointed Yonder Digital Group to be their customer contact support partner by providing a multi-channel customer service team offering voice, email, IVR and live chat support. Remembered is a dynamic new charity – its foundation was