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Press Releases from http://mloyalweb.com/ (1 total)

Customer loyalty goes mobile - The m'loyal way

The idea and approach of loyalty is changing fast. Loyalty is no more a plastic card that you use for few weeks and then can't find it anymore. Loyalty has moved to mobile. Customer mobile number is a unique identifier and helps marketeers plan highly precise campaigns. The concept of mobile loyalty has moved from being an incentive program for the consumer to one to one marketing. The investment on loyalty