Customer loyalty goes mobile - The m'loyal way
Loyalty has moved to mobile. Customer mobile number is a unique identifier and helps marketeers plan highly precise campaigns.
The concept of mobile loyalty has moved from being an incentive program for the consumer to one to one marketing. The investment on loyalty allows you to capture rich customer data. Meaningful use of this data for customer segmentation and to decide relevant campaigns, creates positive ROI.
According to CEO, Vineet Narang, "m'loyal helps minimize pilfering of customer data and maximize ROI for every campaign. We have seen 8-10X ROI as an average for Analytics based campaigns"
A careful analysis of data shows that 65 percent of customers register for a brand loyalty program, 18-19 percent redeem points and 2.5 - 4 percent customers respond to campaigns. Campaign response is received within 72 hours and hence the whole exercise and completely measurable.
Each analytics based campaign drives incremental sale, moves lazy customers to aggressive buyers and drives up the total sale and ATV of the brand month on month.
Find more info on m'loyal at:
And view the concept video at:
m’loyal™is a disruptive technology platform in the mobile loyalty space, enabling retailers and B2C businesses to Acquire, Engage and Reward their customers in the most innovative manner.
Mobiquest™ Mobile Technologies Pvt. Ltd
B-27, Sector -63,
Noida - 201301
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Customer loyalty goes mobile - The m'loyal way here
News-ID: 325303 • Views: 904
More Releases for ROI
Junior Achievement of North Florida has released their 2019 ROI
Jacksonville, Fla., May 28, 2019 – Junior Achievement of North Florida has released their 2019 ROI, which is a document that shows the results of their survey of JA program participants. Every other year, the nonprofit organization surveys students, teachers and volunteers who take part in the JA programs in Duval County. The results from the recent report show overwhelmingly that JA programs work. “We want to reach more students each
FRA highlights Forestry's ROI and Sustainability Credentials
FRA has highlighted a piece by Doug Jones of Remsoft in the Environmentalleader.com, which talks about achieving both sustainability and return on investment through investing in forestry. Bainbridge Island, WA, May 09, 2012 - Forestry Research Associates (FRA) has highlighted a piece by Doug Jones of Remsoft in the Environmentalleader.com, which talks about achieving both sustainability and return on investment through investing in forestry. Remsoft’s Vice President of Forestry explains that finding
Search optimization delivers ongoing ROI
"An effective strategy that results in competitive rankings for your site – leading to increased targeted traffic." Sure, it is good to get some quick wins and early traffic to your site with Paid Search, but to run and win in the longer race you need strategic, sustained and quality search optimization. WSI Egypt Consultants are trained and certified in advanced Search Engine Optimization (SEO) techniques to deliver continued results and
ROI of Engagement and Virtual Edge Institute Announce Measurement Research
Second phase of groundbreaking research project on value of virtual technology Pleasanton, CA and Appleton, WI - January 6, 2011 – Today, the Virtual Edge Institute and ROI of Engagement ROI Resource Center announced the second phase of a groundbreaking research project on virtual and hybrid events. Initially begun at the Virtual Edge Summit 2010, the research project will continue at the Virtual Edge Summit 2011 (January 12-13, 2011, MGM
Social Media and the Real ROI
The Web Success Team is being featured on Webmaster Radio’s weekly show (www.webmasterradio.fm), Best Search Strategies, to discuss “Social Media Marketing and the Real ROI.” The Web Success Team interview airs December 15, 2010 at 5:00 pm EST, 2:00 pm PST. The show will also be available on podcast at Webmaster Radio. Hosted by Engine Ready’s CEO Jamie Smith, this free half-hour show spotlights industry leaders who talk about their search
Boost ROI by Doing Business on Twitter
Bristol, RI - September 29, 2009 - Get the latest Twitter advice in a new complimentary white paper from the Mequoda Group, a company that provides best practices for online publishers and marketers. In it they explain how a social networking and micro-blogging service can promote a digital publication and be a significant source of new email subscribers. The Twitter Advice For (and From) Content Marketers special report from the Mequoda