Press Releases from Merlien Institute (2 total)
Impacts of COVID-19 on Consumer Insight Strategies - The Merlien Report 2020
The COVID-19 outbreak that began in December 2019 has affected millions of lives and has taken a toll on economies worldwide. Amidst the global disruption, consumer behaviour has changed drastically, causing a shift in business priorities across small, medium, and large enterprises. From a consumer research strategy perspective, this report asks: How brands are adapting their research methods and the use of technology to cope with the rapid changes in…
Jasper Lim to Step Down as MMRA Education Director
Mobile Marketing Research Association (MMRA), a global trade association dedicated to the promotion and development of professional standards and ethics for mobile marketing research, announced that Jasper Lim is stepping down as Education Director.
"I have enjoyed my last two years helping to start-up MMRA and I'm excited to have been part of this venture", says Lim. "Despite a few obstacles along the way, we have successfully established many…
