Press release
Jasper Lim to Step Down as MMRA Education Director
"I have enjoyed my last two years helping to start-up MMRA and I'm excited to have been part of this venture", says Lim. "Despite a few obstacles along the way, we have successfully established many global partnerships and co-developed guidelines on professional standards and ethics with Esomar. I will continue to support MMRA in my personal capacity, but now I need to turn my primary attention to expanding my company's business in the Asia-Pacific region.”
"Having Jasper along with his knowledge and experience has definitely contributed to our initial and continued success," said Executive Director Mark Michelson. "We wish him all the best in his other endeavors."
About Jasper Lim
Jasper is the CEO of Merlien Institute, a global events and publishing company with a mission to efficiently respond to the information and networking needs of insight, marketing research and innovation professionals. Apart from his daily work, Jasper serves as an Editorial Board Member for the International Journal of Work Innovation and the International Telework Academy (ITA). He is also an accomplished qualitative researcher with several peer-reviewed academic publications.
About MMRA
MMRA exists to unite and serve the industry in developing best practices, professional standards and ethics regarding the use of mobile devices for marketing research. MMRA is building a foundation for education, conducting studies and creating communications to foster this growing industry.
For more information, visit http://www.mmra-global.org
Mobile Marketing Research Association
216 W. Jackson Blvd., Suite 625
Chicago, IL 60606
U.S.A.
Contact: Sheila Gidley
Director of Operations
+1 312.252.2502
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