Sports Spaces: New “Reebok Experience” at Karstadt Sports
As sites for the new „Reebok Experience“ the stores of Karstadt Sports in Munich and Essen were chosen: in prominent positions directly at Stachus in the inner-city of Munich and in the shopping centre at Limbecker Platz square in Essen they offer top location and urban customer proximity. The Reebok shop-in-shop areas have been complemented with separate workout areas fitted with sports equipment such as a CrossFitRigg and are being activated live in training sessions.
Both areas were opened within the context of the Karstadt Sports Night with special opening events: consumers received information all about the fitness trend from selected CrossFit partner trainers and were invited to join together in workouts and compete in sporty challenges.
The workouts are taking place several times per week. In addition to the new shop-in-shop areas and posts in the social media channels, a special campaign website for the “Reebok Experience” was launched. Among others, fitness fans can find here all course timetables and a registration tool for the workout areas in Munich and Essen.
Ever since 2013, the D’art Design Gruppe regularly implements shop and retail projects for Reebok as preferred supplier in the DACH countries.
Facts and figures
Project: Reebok, Karstadt Sports 2017/ 2018
Customer: adidas AG, Brand Reebok
Construction: D’art Design Gruppe GmbH
Location: Munich / Essen
Size: 70 m² / 22 m²
D’art Design Gruppe is one of the leading spatial communication agencies in Germany and has been an expert for multi-sensual brand experience for over 25 years. The holder of numerous international design awards, D’art Design Gruppe designs brand and experience spaces for customers such as 3M, adidas, Amtico, Britax, C.H. Beck, Deutsche Telekom, Electrolux, Gabor, Gräfe und Unzer, Grundig, Henkel, innogy, Kanzan, Lloyd, MFI, Norske Skog, Panasonic, Parador, Philips, Reebok, RWE, Schüco, Turck, Würth and Zaha Hadid.
D’art Design Gruppe GmbH
Thomas Kutz (Senior Corporate Communications)
Haus am Pegel | Am Zollhafen 5 | 41460 Neuss | Germany
Fon: +49 (0)2131 - 40 30 7 - 32
firstname.lastname@example.org | www.d-art-design.de
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Sports Spaces: New “Reebok Experience” at Karstadt Sports here
News-ID: 965100 • Views: 1045
More Releases from D'ART DESIGN GRUPPE GmbH
Lifestyle Experience - D’art Design Gruppe stages Panasonic brand appearance a …
The D’art Design Gruppe (Dart) designs the architectural and graphic appearance of Panasonic at the International Consumer Electronics Fair (IFA) in Berlin at the beginning of September. On an area of around 3,000 m², the designers will stage their customer’s product innovations in their ninth joint IFA year. The new concept of 2017 serves as the basis for the brand appearance, while the framework structure is retained as part of the
Authentic OutDoor - Multifaceted new concept by D’art Design Gruppe for adidas
For the fair appearance of adidas at OutDoor 2018 in Friedrichshafen from 17. - 20.06, D’art Design Gruppe (Dart) creates a new, open and modular concept which impresses with authenticity in brand representation, material and perfect fit to customers’ demands. For the 25th anniversary of the sector’s leading outdoor tradeshow, adidas presents a brand experience which is striking in its authentic look and feel within a modular, black grid. Thus, Dart
Taste Adventure - Dart brings Electrolux’s enhanced consumer experience to lif …
As a journey to great taste, the world’s leading home appliance manufacturer Electrolux presents itself at the international kitchen trade fair EuroCucina from 17 to 22 April 2018 in Milan. The appearance in Hall 11 Stand A19 B22 will once again be staged by D’art Design Gruppe. With Scandinavian-inspired design in light wood and natural shades, the Swedish company invites fair visitors to an exclusive customer journey: The experiential tour leads
Habitat Kitchen - Spectacular Schüller Comeback in Milan
Kitchens as a habitat: For the first time, D’art Design Gruppe (Dart) arranges the appearance of kitchen manufacturer Schüller at EuroCucina from 17 to 22 April. The appearance in hall 13, stand D11 E12 presents both the trademark Schüller.C and with significantly more space the premium brand next125. Dark and elegant on one side, bright and modern on the other – this is how Dart arranges one of the biggest
More Releases for Reebok
Swimwear Market Next Big Thing | Major Giants- Speedo, Reebok, Arena
This intelligence report provides a comprehensive analysis of the Swimwear Market. This includes Investigation of past progress, ongoing market scenarios, and future prospects. Data True to market on the products, strategies and market share of leading companies of this particular market are mentioned. It’s a 360-degree overview of the global market's competitive landscape. The report further predicts the size and valuation of the global market during the forecast period. Definition: In developed
Global Basketball (Ball) Market - DHS, Witess, Reebok, Peak,
Global Basketball (Ball) market Report offers decisive insights into the overall Basketball (Ball) industry along with the market dimensions and evaluation for the duration 2017 to 2022. The forenamed research study covers extensive analysis of various Basketball (Ball) industry segments based on the type of applications, type of product Components and services, and different geographical regions. A basketball is a spherical inflated ball used in a game of basketball. Basketballs
Global Fitness Ball Market - DYNAPRO, Black Mountain, Reebok & SPRI
The Market Research Store report offers majority of the latest and newest industry data that covers the overall market situation along with future prospects for Fitness Ball market around the globe. The research study includes significant data and also forecasts of the global market which makes the research report a helpful resource for marketing people, analysts, industry executives, consultants, sales and product managers, and other people who are in need
Global Sneaker Market 2017 - Adidas, Nike, Reebok, Ariat, Lining
The report studies Sneaker in Global market Professional Survey 2017 : Size, Share, Trends, Industry Growth, Opportunity, Application, Production, Segmentation, Cost Structure, Company Profile, Product Picture and Specifications during the Forecast period by 2022 The Global Sneaker Market Industry report gives a comprehensive account of the Global Sneaker Market. Details such as the size, key players, segmentation, SWOT analysis, most influential trends, and business environment of the market are mentioned in
Global Basketball (Ball) Market - DHS, Witess, Reebok, Peak,
A basketball market is a spherical inflated ball used in a game of basketball. Basketballs typically range in size from very small promotional items only a few inches in diameter to extra large balls nearly a foot in diameter used in training exercises. For example, a basketball in high school would be about 27 inches, while an NBA ball would be about 29 inches. The actual standard size of a
Global Smart Shoes Market 2017 - UMBRO,Reebok,Puma,NIKE
The report entitled Global Smart Shoes Market 2017 presents key insights into the global Smart Shoes market along with the latest up-to-date industry details and forthcoming Smart Shoes industry trends, which will assist the readers to focus on product specification and end users driving the overall market revenue and profitability. Report Keynotes: The main motive of the report on "Global Smart Shoes Market 2017" is to study comprehensive details of the market