Press release
Taste Adventure - Dart brings Electrolux’s enhanced consumer experience to life at EuroCucina
Creative special feature: the large, central show cooking area of the Electrolux fair design, EuroCucina.
With Scandinavian-inspired design in light wood and natural shades, the Swedish company invites fair visitors to an exclusive customer journey: The experiential tour leads from assisted cooking concepts and precision temperature control to innovative cooling and dishwasher technology. Live cooking is presented with a creative special feature: the large, central show cooking area has been designed as a square bar with access from both public and hospitality areas, underlining Electrolux’s claim to the same high quality results with domestic as well as professional appliances.
As at Swissbau in January, the stand at EuroCucina transports the new visual Electrolux identity: it combines open, clear architecture with a focus on details and with authentic storytelling through realistic, contemporary decoration and typographical statements on the technological benefits. Story and emotion merge into an enhanced brand experience.
“The Dart approach has facilitated a great showcase of enhanced consumer experiences, helping Electrolux demonstrate the role kitchen appliances play in the kitchen journey,” says Tom Astin, PR EMEA Electrolux. ”The sophisticated use of materials and integration with different channels of communication – analogue and digital – has been very much appreciated as has Dart’s general approach to providing the best possible visitor experience.”
Facts and figures
Project: Electrolux, EuroCucina 2018
Customer: Electrolux Hausgeräte GmbH
Design: D’art Design Gruppe GmbH
Location: Milan, Italy
Size: 900 m²
Link: http://www.d-art-design.de/en/projects/fair/electrolux-ec18.html
D’art Design Gruppe is one of the leading spatial communication agencies in Germany and has been an expert for multi-sensual brand experience for over 25 years. The holder of numerous international design awards, D’art Design Gruppe designs brand and experience spaces for customers such as 3M, adidas, Amtico, Britax, C.H. Beck, Deutsche Telekom, Electrolux, Gabor, Gräfe und Unzer, Grundig, Henkel, innogy, Kanzan, Lloyd, MFI, Norske Skog, Panasonic, Parador, Philips, Reebok, RWE, Schüco, Turck, Würth and Zaha Hadid.
D’art Design Gruppe GmbH
Thomas Kutz (Senior Corporate Communications)
Haus am Pegel | Am Zollhafen 5 | 41460 Neuss | Germany
Fon: +49 (0)2131 - 40 30 7 - 32
pr@d-art-design.de | www.d-art-design.de
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Taste Adventure - Dart brings Electrolux’s enhanced consumer experience to life at EuroCucina here
News-ID: 1025000 • Views: …
More Releases from D'ART DESIGN GRUPPE GmbH
Lifestyle Experience - D’art Design Gruppe stages Panasonic brand appearance a …
The D’art Design Gruppe (Dart) designs the architectural and graphic appearance of Panasonic at the International Consumer Electronics Fair (IFA) in Berlin at the beginning of September. On an area of around 3,000 m², the designers will stage their customer’s product innovations in their ninth joint IFA year.
The new concept of 2017 serves as the basis for the brand appearance, while the framework structure is retained as part of the…
Authentic OutDoor - Multifaceted new concept by D’art Design Gruppe for adidas
For the fair appearance of adidas at OutDoor 2018 in Friedrichshafen from 17. - 20.06, D’art Design Gruppe (Dart) creates a new, open and modular concept which impresses with authenticity in brand representation, material and perfect fit to customers’ demands.
For the 25th anniversary of the sector’s leading outdoor tradeshow, adidas presents a brand experience which is striking in its authentic look and feel within a modular, black grid. Thus, Dart…
Habitat Kitchen - Spectacular Schüller Comeback in Milan
Kitchens as a habitat: For the first time, D’art Design Gruppe (Dart) arranges the appearance of kitchen manufacturer Schüller at EuroCucina from 17 to 22 April. The appearance in hall 13, stand D11 E12 presents both the trademark Schüller.C and with significantly more space the premium brand next125.
Dark and elegant on one side, bright and modern on the other – this is how Dart arranges one of the biggest…
Innovative Century: Panasonic Celebrates 100 Years Company Anniversary with Conv …
Panasonic celebrated its 100th birthday and transferred the Panasonic Convention for that jubilee to the new Palau de Congressos in Majorca. The five-day trading event in February 2018 was again staged by D’art Design Gruppe (Dart).
Within the congress centre the Japanese global company presented its novelties and innovations with a view onto the bay of Palma on an overall area of 3,000 square metres. At that, the guided tours through…
More Releases for Electrolux
Smart Kitchen Appliances Segmentation, Key Players Whirlpool Corporation, Electr …
The market report envelopes all-in information on the global Smart Kitchen Appliances Market and the nature of the market growth over the foreseeable period. The report provides a comprehensive elaboration of the positives and negatives of the global Smart Kitchen Appliances market with Regression Analysis, S.T.E.E.P.L.E and Porter's Five Forces Analysis. With SWOT analysis, the report offers detailed insights about different players operating within the Smart Kitchen Appliances market. In…
Electric Household Appliances Market| LG, Samsung, Electrolux, Whirlpool Corpora …
Electric household appliances market is witnessing a substantial influx of high-priced appliances with advanced features that are designed to reduce human work and provide superior home care. The worldwide electric household appliances industry players are emphasizing on developing smart and automatic devices by integrating electronics with intelligent sensors and machine programming.
>>>Get sample copy of this research report @ https://www.decresearch.com/request-sample/detail/214
Smart electric household appliances have already become a necessity for most…
Roller Washing Machines Market 2019 Witness Highest Growth In Near Future Leadin …
Up Market Research published a new business report on Roller Washing Machines Market. Report provides a comprehensive analysis by key players and regions. This report also displays the forecast till 2025 production, consumption, revenue, gross margin, cost, market share, types, applications, and market influencing factors.
Get Sample Copy Of This Report @
https://www.upmarketresearch.com/home/requested_sample/108348
The report contains 118 pages which highly exhibit on current market analysis scenario, upcoming as well as future opportunities,…
Global Roller Washing Machines Industry 2018 Market Trends, Size, Share, Top Key …
The Global Roller Washing Machines Industry based on geographic classification is studied for industry analysis, size, share, growth, trends, segment, top company analysis, outlook, manufacturing cost structure, capacity, supplier and forecast to 2025. Along with the reports on the global aspect, these reports cater regional aspects as well as global for the organizations.
Industrial Safety Gloves is the specific type of gloves that can be used in industrial work. The workplace…
Electrolux with New Visual Identity at Swissbau 2018
With the appearance of Electrolux at Swissbau from 16 to 20 January 2018 D’art Design Gruppe brings Scandinavian Spirit to Basel. The roots of the worldwide-leading manufacturer of home appliances are made tangible by means of its new Visual Identity in hall 2.1 K11.
Dark blue, light-coloured wood and concrete optics point to the heritage of Scandinavian design and the Swedish lifestyle of Electrolux. Natural hues like earth, teal and slate…
Dart develops IFA appearance for AEG/ Electrolux
For the appearance of the world’s leading home appliance manufacturer Electrolux and its premium brand AEG at this year’s International Consumer Electronics Fair (IFA) in Berlin, the D’art Design Gruppe continues to further develop the spatial aesthetics. In front of a theatrically appealing backdrop, the Neuss’ creatives take the brand experience in hall 4.1/101 to a new level.
The trade fair guests immerse into the AEG product worlds “Taste” and “Care”…
