openPR Logo
Press release

Lifestyle Experience - D’art Design Gruppe stages Panasonic brand appearance at IFA 2018

09-13-2018 08:42 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: D'ART DESIGN GRUPPE GmbH

Brand appearance of Panasonic at IFA 2018, Berlin

Brand appearance of Panasonic at IFA 2018, Berlin

The D’art Design Gruppe (Dart) designs the architectural and graphic appearance of Panasonic at the International Consumer Electronics Fair (IFA) in Berlin at the beginning of September. On an area of around 3,000 m², the designers will stage their customer’s product innovations in their ninth joint IFA year.

The new concept of 2017 serves as the basis for the brand appearance, while the framework structure is retained as part of the overall architectural and graphic language. Spatially, it thus conveys a consistent and strong image of the Panasonic brand. Within this framework, the designed settings help the individual product categories to play off their respective highlights in the best possible way. Depending on the topic, they address their target group emotionally or technically convincingly.

Eye-catcher Lifestyle Showcases
Four six-metre-high lifestyle showcases in the centre of the hall attract particular attention. The showcase “Home Entertainment” offers a real cinema feeling with velvet-covered armchairs and a huge OLED Cinema Split Screen. Here Panasonic refers to the close cooperation with Hollywood experts. The design immediately evokes associations with the golden era of cinema – “Hollywood to Your Home” can be experienced directly.
The interlocking rooms of the “Personal Care” showcase with Barber Stage and Beauty Salon also invite visitors to try out the products. The “Experience Fresh” showcase offers direct testing in the form of live cooking shows including tasting with professional chefs, and fresh bread can be baked directly on site.
“Future Home” shows future themes for the smart home and also offers immersive experiences within the trade fair appearance.
Outside the showcases, a Carrera railway and a staged rock motif invite visitors to test shootings with the latest cameras and provide a variety of interaction possibilities.

Long-standing Cooperation Partners
In addition to the IFA project, the D’art Design Gruppe and Panasonic work closely together on various projects. In the spring of 2018, the Panasonic Convention trade event in Mallorca was once again held. Among other things, it provided a stage for the 100th anniversary of the electronics company. In September 2018 the appearance at Photokina in Cologne will follow. The further development of the German shop-in-shop areas is in the hands of Dart as creative agency, as well.

D’art Design Gruppe is one of the leading spatial communication agencies in Germany and has been an expert for multi-sensual brand experience for over 25 years. The holder of numerous international design awards, D’art Design Gruppe designs brand and experience spaces for customers such as 3M, adidas, Amtico, Britax, C.H. Beck, Deutsche Telekom, Electrolux, Gabor, Gräfe und Unzer, Grundig, Henkel, innogy, Kanzan, Lloyd, MFI, Norske Skog, Panasonic, Parador, Philips, Reebok, RWE, Schüco, Turck, Würth and Zaha Hadid.

D’art Design Gruppe GmbH
Stefanie Meyer-Haake (Corporate Communications)
Haus am Pegel | Am Zollhafen 5 | 41460 Neuss | Germany
Fon: +49 (0)2131 - 40 30 7 - 35
pr@d-art-design.de | www.d-art-design.de

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Lifestyle Experience - D’art Design Gruppe stages Panasonic brand appearance at IFA 2018 here

News-ID: 1235238 • Views: 503

More Releases from D'ART DESIGN GRUPPE GmbH

Authentic OutDoor - Multifaceted new concept by D’art Design Gruppe for adidas
For the fair appearance of adidas at OutDoor 2018 in Friedrichshafen from 17. - 20.06, D’art Design Gruppe (Dart) creates a new, open and modular concept which impresses with authenticity in brand representation, material and perfect fit to customers’ demands. For the 25th anniversary of the sector’s leading outdoor tradeshow, adidas presents a brand experience which is striking in its authentic look and feel within a modular, black grid. Thus, Dart
Taste Adventure - Dart brings Electrolux’s enhanced consumer experience to lif …
As a journey to great taste, the world’s leading home appliance manufacturer Electrolux presents itself at the international kitchen trade fair EuroCucina from 17 to 22 April 2018 in Milan. The appearance in Hall 11 Stand A19 B22 will once again be staged by D’art Design Gruppe. With Scandinavian-inspired design in light wood and natural shades, the Swedish company invites fair visitors to an exclusive customer journey: The experiential tour leads
Habitat Kitchen - Spectacular Schüller Comeback in Milan
Kitchens as a habitat: For the first time, D’art Design Gruppe (Dart) arranges the appearance of kitchen manufacturer Schüller at EuroCucina from 17 to 22 April. The appearance in hall 13, stand D11 E12 presents both the trademark Schüller.C and with significantly more space the premium brand next125. Dark and elegant on one side, bright and modern on the other – this is how Dart arranges one of the biggest
Innovative Century: Panasonic Celebrates 100 Years Company Anniversary with Conv …
Panasonic celebrated its 100th birthday and transferred the Panasonic Convention for that jubilee to the new Palau de Congressos in Majorca. The five-day trading event in February 2018 was again staged by D’art Design Gruppe (Dart). Within the congress centre the Japanese global company presented its novelties and innovations with a view onto the bay of Palma on an overall area of 3,000 square metres. At that, the guided tours through

All 5 Releases


More Releases for Panasonic

Top Scenario: Interactive Touch Screen Display Market By Key Players: Sharp, Pan …
Qyresearchreports include new market research report Interactive Touch Screen Display to its huge collection of research reports. An interactive display is a touch-enabled device that enables people to seek information and access services of their choice. It is a technology used in malls, educational institutions, meeting rooms, airports, hotel lobbies, and airports. Interactive displays are used in monitors, whiteboards, digital signage, and projectors. The Interactive Touch Screen Display market was valued at
Convection Ovens Market 2017 - GE, LG, RCA, Oyama, Oster, Oyama, Rosewill, Panas …
Global Convection Ovens Market Report 2017 provides detailed analysis of Convection Ovens market, enclosing detailed study of Convection Ovens market for last few years and forecast up to year 2022. The Convection Ovens market report analyses the global Convection Ovens market from different angles to understand various factors impacting the global Convection Ovens market. The reports enlightens the user with various applications, product type, end user of Convection Ovens market. Moreover,
Air Conditioner Market 2017- Carrier, Daikin, Panasonic
MarketReports.biz’s Air Conditioner market research report provides the newest industry data and industry future trends, allowing you to identify the products and end users driving Revenue growth and profitability. The industry report lists the leading competitors and provides the insights strategic industry Analysis of the key factors influencing the market. The report includes the forecasts, Analysis and discussion of important industry trends, market size, market share estimates and profiles of the leading
Global HVAC Market 2017 - Samsung, Panasonic
The motive of this strategic research report entitled "Global HVAC Market 2017" is to provide company officials, industry investors, and industry members with consequential insights to enable them make reliable strategic decisions regarding the opportunities in the global HVAC market. Key Notes On HVAC Market: "Global HVAC Market 2017 "offers crucial insights into the global HVAC market along with the market size and estimates for the duration 2017 to 2023. This industry report
Global Downlights Market 2017- NVC, Cree, Panasonic
The report entitled Global Downlights Market 2017 presents key insights into the global Downlights market along with the latest up-to-date industry details and forthcoming Downlights industry trends, which will assist the readers to focus on product specification and end users driving the overall market revenue and profitability. Report Keynotes: The main motive of the report on "Global Downlights Market 2017" is to study comprehensive details of the market investors, key industry players
Dart arranges Brand Gallery for Panasonic
From 19 to 23 of September 2016 Panasonic impressively documents its enthusiasm for the medium photography and moving pictures at the Photokina in Cologne. For that purpose, D’art Design Gruppe turns Panasonic’s corporate architecture into a brand gallery: Here, internationally renowned star photographers present their works as Panasonic’s ambassadors with the newest innovations of the Japanese electronics group. Panasonic radiates sovereignty and dominance in hall 3.2 of the Photokina