openPR Logo
Press release

StoryStream Launches Aura - A New Artificial Intelligence Brain for Brands

02-26-2018 12:29 PM CET | IT, New Media & Software

Press release from: StoryStream

/ PR Agency: Bamboo PR


StoryStream, leading content marketing platform provider, has launched Aura, an artificial intelligence (AI) brain built specifically for brands.

Their next generation platform now uses StoryStream’s proprietary AI capabilities, redefining how marketers work with content and build authentic relationships with customers by providing unparalleled efficiency, scale and visible ROI.

Using AI to unify digital asset management, multi-channel publishing and advanced content analytics, the StoryStream Content Marketing Platform™ enables marketers to put the most relevant visual content in front of customers. In this way they can build deeper relationships with customers, influence buying behaviour and increase conversions.

The new platform will use Aura’s advanced AI skills to understand the context and performance of brand-specific content, connecting its creation, how it’s used in marketing and how its ROI is measured.

Aura’s AI capabilities are modelled on the human brain and can be tailored to a brand’s specific needs and business goals. As more and more content gets analysed, Aura becomes increasingly brand-specific, intelligent and human-like; gaining the ability to predict what content should be used on specific channels for maximum impact.

The StoryStream Content Marketing Platform™ helps marketers with:

Quickly centralising quality content at scale and reducing costs by curating all forms of content generated by the brand, customers or influencers on one platform accessible to the entire organisation.

Easily managing content at enterprise scale and increasing efficiency by automatically tagging and organising all content by topic stream. Marketers can instantly share relevant content across teams and departments, saving time and increasing efficiency.

Effortless multi-channel distribution to grow customer conversion rates by instantly distributing relevant content to all key customer channels (website, email, social channels and digital screens). In this way marketers are empowered to create and deliver highly engaging, personalised customer experiences.

Accurate ROI tracking and measuring by monitoring and reporting on the performance of each piece of content on specific channels, enabling marketers to easily improve results across all aspects of content marketing.

Alex Vaidya, CEO and Co-founder of StoryStream comments:

“The expectations and demands of today's customer are increasing exponentially. They are ultra-connected, looking for instant gratification and searching for high-quality personalised purchasing experiences from brands. As a result, marketers are under increasing pressure to deliver clear, measurable ROI even though many have limited budgets, time and resources to work with.

To solve this growing problem, marketers need innovative technologies that can understand and predict human behaviour, thereby identifying what type of content will increase conversions and generate customer loyalty. This is a perfect application of AI.

Our vision at StoryStream is to create intelligent technology that makes marketing more human. Aura – a state of the art AI brain built for brands, is our strongest expression of this vision yet. It helps markets remove time intensive tasks, freeing them to concentrate on the more strategic, creative and innovative aspects of marketing, something AI cannot do yet.

Aura, provides a unique platform to further develop our transformational technology, helping marketing departments realise the future of marketing, today.”

About StoryStream

StoryStream is a next-generation content marketing platform powered by Aura™, an AI brain built for brands. The company empowers marketers to connect the right content with the right audiences at scale, transforming engagement and conversion.

Some of the world’s most innovative brands such as Porsche, Volvo, Casio, and KLM use StoryStream to gain up to 22% increase in conversions, 4.5x increase in customer engagement and an overall ROI of 5-1.

The revolutionary StoryStream Content Marketing Platform™ seamlessly combines digital asset management, multi-channel publishing and advanced content analytics with artificial intelligence to transform how marketers work, increasing efficiency and conversions with more relevant and meaningful content.

Media Representatives:

Bamboo PR
1 Portsoken Street
E1 8BT

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release StoryStream Launches Aura - A New Artificial Intelligence Brain for Brands here

News-ID: 956059 • Views: 230

More Releases for Aura

With an elegant aura
This full cassette awning from markilux is deliberately purist in shape and colour and is thus at the height of fashion Simple, straightforward design has been setting the tone for furniture and architecture for years now. And preferences in terms of colour seem very much to be focussing on restrained tones, such as grey, beige and brown: a trend that is accentuating function and the matter-of-fact. This style has also been
Global Air Multiplier Market 2018 - Dyson, Aaron, Aura, Kaz
The statistical surveying information incorporated into the Air Multiplier report is the aftereffect of significant essential and optional research exercises. The report fragments the global market for Air Multiplier based on makers, item compose, applications, and districts. In this report, each fragment is contemplated completely and measurements are introduced in detail. The report offers an exact outline of the global Air Multiplier advertise covering key factors, for example, drivers and
Sunscreen Market 2017- Aloe Gator, Aura, Badger, Borealis, Brybelly Holdings
Apex Research, recently published a detailed market research study focused on the "Sunscreen Market" across the global, regional and country level. The report provides 360° analysis of "Sunscreen Market" from view of manufacturers, regions, product types and end industries. The research report analyses and provides the historical data along with current performance of the global Sunscreen industry, and estimates the future trend of Sunscreen market on the basis of this
Global Energy Efficient Lamps Market 2017 Siemens, GE, Philips, Aura Light
Energy Efficient Lamps Market Research Report A market study based on the " Energy Efficient Lamps Market " across the globe, recently added to the repository of Market Research, is titled ‘Global Energy Efficient Lamps Market 2017’. The research report analyses the historical as well as present performance of the worldwide Energy Efficient Lamps industry, and makes predictions on the future status of Energy Efficient Lamps market on the basis
AURA Sponsors the BPM Eastern Europe Summit 2013
The BPM Eastern Europe Summit is the most important event ever held in the region of Eastern Europe for the Business Process Management industry. Woburn, MA, November 29, 2013 – AURA (, a global provider of AuraPortal.(*) Business Process Management (BPM) software, has announced its participation as a Gold Partner in the "BPM Eastern Europe Summit 2013" which will be held in Bucharest on November 21, at Howard Johnson Grand Plaza
DT Asia wins Aura by Swarovski account
DT Communications Asia Pacific (DT Asia) has been awarded the account for the Asian launch of Swarovski and Clarins Fragrance Group’s new joint perfume venture, Aura by Swarovski. After three months of negotiation and discussion, the Hong Kong based communications firm secured the deal in the last quarter of 2010, and is currently in the midst of planning a launch campaign, and the highlight is the launch party to be held