StoryStream Launches Aura - A New Artificial Intelligence Brain for Brands
Their next generation platform now uses StoryStream’s proprietary AI capabilities, redefining how marketers work with content and build authentic relationships with customers by providing unparalleled efficiency, scale and visible ROI.
Using AI to unify digital asset management, multi-channel publishing and advanced content analytics, the StoryStream Content Marketing Platform™ enables marketers to put the most relevant visual content in front of customers. In this way they can build deeper relationships with customers, influence buying behaviour and increase conversions.
The new platform will use Aura’s advanced AI skills to understand the context and performance of brand-specific content, connecting its creation, how it’s used in marketing and how its ROI is measured.
Aura’s AI capabilities are modelled on the human brain and can be tailored to a brand’s specific needs and business goals. As more and more content gets analysed, Aura becomes increasingly brand-specific, intelligent and human-like; gaining the ability to predict what content should be used on specific channels for maximum impact.
The StoryStream Content Marketing Platform™ helps marketers with:
Quickly centralising quality content at scale and reducing costs by curating all forms of content generated by the brand, customers or influencers on one platform accessible to the entire organisation.
Easily managing content at enterprise scale and increasing efficiency by automatically tagging and organising all content by topic stream. Marketers can instantly share relevant content across teams and departments, saving time and increasing efficiency.
Effortless multi-channel distribution to grow customer conversion rates by instantly distributing relevant content to all key customer channels (website, email, social channels and digital screens). In this way marketers are empowered to create and deliver highly engaging, personalised customer experiences.
Accurate ROI tracking and measuring by monitoring and reporting on the performance of each piece of content on specific channels, enabling marketers to easily improve results across all aspects of content marketing.
Alex Vaidya, CEO and Co-founder of StoryStream comments:
“The expectations and demands of today's customer are increasing exponentially. They are ultra-connected, looking for instant gratification and searching for high-quality personalised purchasing experiences from brands. As a result, marketers are under increasing pressure to deliver clear, measurable ROI even though many have limited budgets, time and resources to work with.
To solve this growing problem, marketers need innovative technologies that can understand and predict human behaviour, thereby identifying what type of content will increase conversions and generate customer loyalty. This is a perfect application of AI.
Our vision at StoryStream is to create intelligent technology that makes marketing more human. Aura – a state of the art AI brain built for brands, is our strongest expression of this vision yet. It helps markets remove time intensive tasks, freeing them to concentrate on the more strategic, creative and innovative aspects of marketing, something AI cannot do yet.
Aura, provides a unique platform to further develop our transformational technology, helping marketing departments realise the future of marketing, today.”
StoryStream is a next-generation content marketing platform powered by Aura™, an AI brain built for brands. The company empowers marketers to connect the right content with the right audiences at scale, transforming engagement and conversion.
Some of the world’s most innovative brands such as Porsche, Volvo, Casio, and KLM use StoryStream to gain up to 22% increase in conversions, 4.5x increase in customer engagement and an overall ROI of 5-1.
The revolutionary StoryStream Content Marketing Platform™ seamlessly combines digital asset management, multi-channel publishing and advanced content analytics with artificial intelligence to transform how marketers work, increasing efficiency and conversions with more relevant and meaningful content.
1 Portsoken Street
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