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Optimus Adds TANDBERG To Its Expanding Product Portfolio

07-21-2009 06:59 PM CET | IT, New Media & Software

Press release from: Optimus Technology & Telecommunications

/ PR Agency: OAK Consulting FZC
(L-R) Mr. Georges Lemire, Head of Channels Southern EMEA & General Manager Middle East at TANDBERG and Ms. Meera Kaul, Managing Director at Optimus Technology and Telecom shaking hands after signing the deal.

(L-R) Mr. Georges Lemire, Head of Channels Southern EMEA & General Manager Middle East at TANDBERG and Ms. Meera Kaul, Managing Director at Optimus Technology and Telecom shaking hands after signing the deal.

Dubai, United Arab Emirates, July 21, 2009: Optimus Technology & Telecommunications today announced that it has signed a partnership agreement with TANDBERG, the leading global video conferencing and immersion solutions provider, for the Middle East region. According to the terms of the agreement, Optimus will promote TANDBERG’s entire range of products through its channel network in markets such as Egypt, Pakistan, Qatar, Saudi Arabia, United Arab Emirates, Bahrain, Jordan, Kuwait, Oman, Afghanistan, Chad, Gaza Strip, Iraq, Lebanon, Libya, West Bank and Yemen.

Speaking about the partnership Ms. Meera Kaul, Managing Director at Optimus Technology and Telecom, said, “We are delighted to sign the Channel Development Partner (CDP) agreement with TANDBERG for the Middle East Region. TANDBERG’s world-class video conferencing and immersion solutions will be a great value-add for our channel partners’ offerings and complements Optimus’ telephony product portfolio. We are excited about expanding our product range by including TANDBERG’s products and are sure that our strengths in providing technology and telecom solutions and our expertise in providing world-class solutions will prove to be a winning combination.”

TANDBERG delivers the most comprehensive and reliable total solution of video products in the industry, including Telepresence and high-definition video, a full portfolio of infrastructure products and MCUs, and the best video management platform available. This translates into an unparalleled video experience for end users and IT professionals alike. Whether companies are starting out with two video systems or implementing video across the entire organization, TANDBERG has the right solutions to scale with their business demands. TANDBERG's products include Telepresence, video systems, management tools, network infrastructure, multipoint control units, and peripherals and accessories.

The company runs a global partner program called TANDBERG enVision Partner Program, which certifies partners according to their level of competence, capacity and commitment to TANDBERG as either a Platinum Partner, a Premier Partner or an Authorized Partner. As a Channel Development Partner for the Middle East region, Optimus will help manage and develop a group of TANDBERG enVision partners on behalf of the company. Optimus will also be responsible for helping build the market for TANDBERG, and identifying candidate partners for certification by TANDBERG.

According to Mr. Georges Lemire, Head of Channels Southern EMEA & General Manager Middle East at TANDBERG, Optimus is ideally positioned to drive sales of TANDBERG’s video conferencing and immersion solutions. “Optimus is an established distribution company, which offers a unique value-added proposition with a reputation for expertise and customer service. The company has a similar vision in building the communications and immersion market place, thus acting as part of TANDBERG’s own team in the region. Optimus is a Value Added Distributor that provides a range of services and facilities that would enhance the channel partner offering and increase TANDBERG’s market share.”

Optimus is a multinational VAD serving solution integrators, solution providers and the value-added partner community. The company offers its channel partners across the Middle East, North Africa and Pakistan a single window solution for a wide spectrum of products catering to their entire technology and telecom needs. With its dedicated sales teams for the enterprise and SME businesses, Optimus provides design and sales assistance to all its partners and resellers in the country of their operations. Optimus also drives a 360 degree value system for its channel partners and vendors by helping them sell, implement, manage and support their customers and offering them 24x7 support.

“Signing Optimus as our partner adds significant value to TANDBERG’s Channel Development Program. It allows us to reach a greater number of partners and also allows our current partners a wider choice for their preferred supplier. We are confident of a long and successful relationship with Optimus,” concluded Mr. Lemire.

TANDBERG is the leading global provider of Telepresence, high-definition video conferencing and mobile video products and services with dual headquarters in New York and Norway. TANDBERG designs, develops and markets systems and software for video, voice and data. The company provides sales, support and value-added services in more than 90 countries worldwide. TANDBERG is publicly traded on the Oslo Stock Exchange under the ticker TAA.OL. Please visit for more information.
TANDBERG is a trademark or registered trademark in the U.S. and other countries. All other product and company names here in may be trademarks of their respective owners.

About Optimus Technology & Telecommunication:
Optimus is a value added distribution company focusing on developing revenue and recognition for technology and telecommunication vendors through the development of channel sales and marketing.

Headquartered in the strategic business hub of Jebel Ali Freezone, Dubai, Optimus is able to provide its vendor, partners, channel service design, channel partner acquisition and channel partner management, while Optimus’ channel partners are provided with product availability, presales support, implementation support, integration support and 24x7 post sales support.

Supply chain efficiency and inventory management using its online ERP tool, Optimus helps partners manage their opportunities, orders and deliveries. Bringing its visionary value to channel development, Optimus provides managed services through its own Network Operations and Security Operations Centers and provide a variety of hosted applications for partners to succeed in their business.

For further information, please visit

Nirmala Dsouza
PR Consultant
OAK Consulting
P.O.Box 39261
Dubai, UAE

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