Social Media Records Management Market: Growth Opportunities and forecast 2026

“Social media refers to the activities which integrate web technology, social interaction, and user-generated content. Social media includes blogs, social networks, photo libraries, virtual worlds, location-based services, and video sharing sites. Worldwide agencies use social media internally and externally to share information, support business processes, and connect people to government”, according to “The U.S. National Archives and Records Administration.” As for all records management purposes, capturing and maintaining evidence are key capabilities of such solutions.

Social Media Records Management Market: Drivers & Restraints

According to a survey by Gartner, 39% of all businesses participating said they do not any form of social media tracking or monitoring in the organization. Among the participating B-2-B firms, 51% said they lacked social media tracking policies and processes. In social media records management, agencies are facing the challenges because of the dynamic and collaborative nature of social media such as recordkeeping in a collaborative environment. Also, the content is located in multiple places and the ownership of data relies on a third party.

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Due to the increasing amount of content and activities on social media, documentation of the information which is related to a specific organization becomes increasingly relevant. This covers all platforms where multiple users and organizations interact in a social and unstructured manner which includes large platforms such as Twitter, Facebook, LinkedIn among other social networking websites, and social media content and activities on individual forums, blogs, etc. For the preservation of social media activities, software are designed for capturing a number of scattered blogs or other social media content.

Social Media Records Management Market: Region wise Overview

Geographically, global Social Media Records Management market is classified into regions viz. North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan (APEJ), Japan, Middle East and Africa (MEA). Social media records management is the application of records management principles to unstructured social media content. Social media allows individuals to create, organize, edit, collaborate, comment on, combine, share content, like content, resulting in the creation of Federal records.

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The Federal Records Act defines Federal records as any material that is recorded, made or received in the course of Federal business, regardless of its form or characteristics, and is worthy of preservation. Social media content which satisfies the requirements of this definition must be managed according to the applicable laws and regulations. In December 2012, North Carolina state government unveiled a social media archiving platform which is the first of its kinds to offer complete public access to archived social media data and metadata.

The Social Media Archive displayed Facebook and Twitter posts from or directed at a handful of agencies initially, but eventually the tool expanded to include more than 130 of the state’s social media websites. Federal agencies and state and municipal government offices are required to store records of communications so that they will be available for future researchers and can be produced in response to Freedom of Information Act.

Social Media Records Management Market: Key Players

The key players in global social media records management market are Iron Mountain Incorporated, ArchiveSocial, Qumram AG to name a few.

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