Kombucha Global Market 2017 Key Growth Drivers, Challenges, Demand and Upcoming Trends

Market Overview

Kombucha is a beverage rich in nutrition produced by the process of fermentation usually from the tea sources and catalyzed by microbial cultures. As this tea form kombucha is associated with lot of health benefits and is highly recognized as a nutritional drink. Various herbal ingredients have been introduced to add new flavours, tastes and further enhance the overall dietary profile of kombucha. In general, natural herbs and spices like basil, ginger, aloe vera, citrus and berries are used as flavouring agents in kombucha drinks. Rising popularity of kombucha drinks across various social media platforms, strong and growing perceptions towards healthy drinks will drive kombucha drinks market by 15% during the period 2016-2022.

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These factors will play a key role in the growth of kombucha market at the CAGR of 15% from 2016 to 2022.

Intended Audience

• Kombucha drinks manufacturers
• Non-alcoholic beverages manufacturers
• Functional beverages manufacturers
• Energy drinks manufacturers
• Retailers and wholesalers
• E-commerce companies
• Traders, importers and exporters

Key Findings:

U.S. and Canada holds a lion’s share in the kombucha drinks market

• Among various forms green tea and organic tea beverages are growing segments in the kombucha drinks market
• Major beverage companies have witnessed more than 20% growth annually from kombucha drinks during the period 2014-15 in U.S.

Major Key Players:

• Makana Beverages Inc. (U.S.)
• Kosmic Kombucha (U.S.)
• Reed’s Inc (U.S.)
• Kancor Ingredients Limited (India)
• Buchi Kombucha (U.S.)
• Gt’s Kombucha (U.S.)
• Kombucha Wonder Drink (U.S.)
• Nesalla Kombucha (U.S.)
• Live Soda Kombucha (U.S.)
• Kevita, Inc. (Canada)

Kombucha market is dominated by key manufacturers and very few new players are entering in Kombucha market due to high investment cost required.  Key players are focusing on research and development activities to expand their product portfolio.

North America
• U.S.
• Canada
• Mexico

Europe
• Germany
• France
• Italy
• Spain
• U.K.
• Rest of Europe

Asia-Pacific
• China
• India
• Australia
• Japan
• Rest of Asia Pacific

Rest of the world
• Brazil
• Argentina
• Saudi Arabia
• South Africa
• Others

Regional Analysis:

Global Kombucha Drinks Market is segmented into North America, Europe, Asia Pacific, along rest of the world (ROW). North American region has the major market share with U.S and Canada has more number of leading kombucha manufacturers. Growing positive attitudes towards healthy drinks with additional features including herbal ingredients and effervescence is driving the kombucha drinks market growth globally. Kombucha drinks in U.S. and Canada has been significantly growing since last few years. Overall rise in demand for functional beverages is supporting the kombucha drinks market growth.

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Table of Content:

1 Executive Summary

2 Market Introduction

3 Research Methodology

4 MARKET DYNAMICS

5 MARKET TRENDS

6 MARKET FACTOR ANALYSIS

7. MARKET-By Type

8. MARKET-By Broth Medium

9. MARKET-By Microbial Culture

10. MARKET- By Application

11. MARKET -By Region

12. Competitive Landscape

Continued……

List of Figures

FIGURE 1 RESEARCH METHODOLOGY   

FIGURE 2 PRIMARY DATA ANALYSIS APPROACH   

FIGURE 3 SECONDARY DATA ANALYSIS APPROACH   

FIGURE 4 TREND IN KOMBUCHA DRINKS IMPORTS 2012-15   

FIGURE 5 GROWTH RATE IN KOMBUCHA DRINKS IMPORTS 2012-15

Continued……

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