Global Online Movie Ticketing Service Market 2017-2021
Other Prominent Vendors in the market are: Alibaba Group, Carnival Cinemas, Fandango, INOX Leisure, Kyazoonga, Moviefone, MovieTickets.com, PVR Cinemas, Reliance Media, UA Cinema Circuit, and WANDA Group.
Commenting on the report, an analyst from Technavios team said: One trend in the market is increasing focus on paperless transactions. The increasing pollution has an adverse effect on the environment. Governments across the world are focusing on reducing deforestation and environmental pollution. Government organizations worldwide are promoting digital transactions to reduce the use of paper and save trees.
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According to the report, one driver in the market is growing popularity of global box office. Filmmakers target the international audience and help the global box office market in gaining more prominence than local or regional box office markets. In 2016, Hollywood, the largest film industry in the world, generated more than 70% of its revenue from the international market. In addition, the global box office encourages the local box offices to produce movies that experiment with genres and themes, thereby attracting more investments.
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Further, the report states that one challenge in the market is availability of alternative platforms. The global online movie ticketing service market faces high competition from offline platforms such as box office counters. Ticket counters have been traditionally used for booking tickets and are generally preferred for on-the-spot bookings. Unlike online movie ticketing service providers that charge a particular amount for online services, box office counters do not charge extra for bookings. Thus, a large number of individuals prefer booking tickets at counters. This is hindering the growth of the global online movie ticketing services market.
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Online movie ticketing services provide customers convenient ways of booking movie tickets online without any time and location constraints. Websites and free mobile apps provided by service providers allow viewers to book their preferred seats. These services feature trailers of upcoming movies and also provide reviews and feedback of the movies running in theaters. The global online movie ticketing service market is likely to experience significant growth during the forecast period because of the increasing preference for online platforms for day-to-day activities by the majority of the population.
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