WATCHWORD “SUSTAINABILITY”: SWISSÔTEL MANAGEMENT GmbH ACHIEVES ISO CERTIFICATION
“By becoming certified, we are making a strong commitment to our many stakeholders to continue and expand our longstanding activities in the areas of quality, the environment, health and safety, and social responsibility”, commented Meinhard Huck. “We are firmly convinced that business success and sustainability must go hand in hand. We had to start by getting things in order at corporate office, but now we can press ahead with our initiative and cascade it to our hotels worldwide, who can look to us as an example of how it is done.“
Swissôtel Hotels & Resorts’ efforts on sustainability are divided into four main areas: environment, guests and partners, staff and local communities. Sustainability teams in the individual hotels pursue local initiatives and develop schemes to enable the hotels to work together to meet their objectives in the four areas. In order to verify the effectiveness of the measures introduced, numerous key indicators will be recorded in a web-based database, analysed and evaluated on a monthly basis. Best practices will be singled out for recognition and shared with the teams in other hotels via a benchmark platform. The plan is to call on the 6,200 colleagues from different nations and cultural spheres as a rich source of ideas which can then be channelled in a purposeful way, as part of a learning process, for the benefit of the stakeholders.
As far as social responsibility is concerned, Swissôtel Hotels & Resorts have already been working with SOS Kinderdörfer (SOS Children’s Villages) for some time now. All the hotels have been collecting donations and hosting charity events in aid of the organisation since 1999: the hotel chain sponsored the building of a family home in Uganda, for example, and last year CHF 160,000 was donated to SOS children’s villages in Lavrovo (Russia) and Termitau (Kasakhstan).
The needs of the 6,200 colleagues of Swissôtel Hotels & Resorts will be taken into consideration by providing a stimulating working environment. A variety of internal and external training courses for staff development will be on offer, and young junior members of staff will take part in leadership programmes to prepare them for future management roles.
Probably the greatest and most important challenge facing the hotel group concerns radical changes in human behaviour to help combat climate change, water shortages and deforestation. The group’s objectives here are focused on reducing CO2 emissions, improving waste disposal, using energy and water sparingly, and optimising the entire value chain. “In our hotels resources are used in an environmentally conscious way as a matter of course. Our energy and water efficiency is regularly checked and optimised by external partners, indeed a group of experts from the Basel efficiency agency is currently doing its rounds, inspecting and assisting the hotels”, explains Lilian Roten, Vice President of Operations, Swissôtel Hotels & Resorts.
The company is well aware that a hotel can only be run successfully if it has the support of the local community, as shown by the many individual initiatives conducted by the hotels. The hotels also work closely with the local and municipal authorities and environmental associations to ensure that all activities are on the same track. “Our hotels have already organised countless environmental and charity activities over the last few years,” adds Lilian Roten. “In Swissôtel Chicago, an ecological garden was created using the most environmentally friendly methods, while in China, employees of Swissôtel Kunshan stood outside supermarkets for days on end exchanging people’s plastic carrier bags for jute bags to raise awareness of this kind of eco-friendly material among the population.”
Swissôtel Hotels & Resorts is a distinctive group of deluxe hotels for today’s discerning business and leisure travellers, combining the renowned Swiss touch with a fresh, contemporary and modern design. Each Swissôtel hotel offers personalized service with charm and efficiency. Located in main gateway destinations and city centres, the hotels have convenient access to business and shopping districts, and local attractions. Swissôtel Hotels & Resorts worldwide have won prestigious awards and accolades.
Swissôtel Hotels & Resorts is owned by Fairmont Raffles Hotels International, a leading global hotel company with 91 hotels and resorts worldwide under the Raffles, Fairmont and Swissôtel brands. The company also owns Fairmont and Raffles branded Residences, Estates and luxury private residence club properties.
Swissôtel Hotels & Resorts under development:
Swissôtel Novosibirsk, Russia (Opening 2011), Swissôtel Dresden, Germany (2011)
Please visit our Private Digital Library at www.leonardo.com/swissotel or get in contact with us for high resolution pictures.
Swissôtel Hotels & Resorts
Press contact: Eva-Maria Panzer, Director Communication, email@example.com, 0041 44 317 6228
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