argonauten G2 win over ADC Global jury, collect a coveted Golden Cube

The argonauten G2 were among the top prize-winners at this year’s 88th ADC Annual Awards, distributed on the 30th of April in New York City. The multi-channel agency won a Golden Cube in the category “Interactive Advertising/New Media Innovation and Development” for their design and implementation of the Digital Concert Hall, a project for the Berliner Philharmoniker.

The Digital Concert Hall is the first online-streaming platform to broadcast classical concerts from the Berlin Philharmonic Orchestra globally and in unprecedented video and audio quality. Inspired by the impressive architecture of Berlin’s Philharmonie, the argonauten G2 developed a virtual concert hall that fully does justice to the Berliner Philharmoniker’s live performances. What’s more, the digital version offers additional services a real concert hall cannot: always the best seat, a variety of perspectives, and personalisable content – all of this unrestricted by time and place.

Winning at ADC Global is a sign of argonauten G2’s achievement in creating not just a platform but an inspiring online cultural event. The Annual Awards of the ADC Global are one of the ten most important advertising festivals worldwide. Founded in New York City in 1920, the Art Directors Club is the first international creative collective of its kind. Every year the renowned club honours the best work of the year in print and broadcast advertising, interactive media, graphic design, publication design, packaging, photography and illustration.

The Golden Cube represents another milestone in the prize-winning-history of the argonauten G2 and the Digital Concert Hall. Within weeks of launching, the Digital Concert Hall won a Favourite Website Award and was elected as “Site of the Day”. In April it won one of Germany’s most prestigious media prizes, a golden LeadAward, and the project has also been selected for the One Show Interactive competition in May.

About the argonauten G2
Founded in 1996, argonauten G2 is a member of G2 – one of the few truly global agency networks dedicated to activation marketing. The argonauten G2 have always been one of the leaders among the most creative German agencies and are currently ranked number 13 amongst the best national advertising agencies (W&V 12/08) and number 5 among digital specialists (Manager, 12/08). The agency’s expertise encompasses all areas critical to action-driven communication – Interactive, Dialog Marketing, Advertising and Sales Promotions – while the execution ranges from tailor-made solutions to specific communications problems, through to the conception and execution of integrated marketing campaigns.

Berlin – Dusseldorf – Frankfurt – Munich – Hamburg

Kirsten Tag
Corporate Communications Manager
argonauten G2 GmbH
Rosenthaler Straße 51
10178 Berlin
Germany
Phone: +49 30 288841-532
Fax: +49 30 288841-310
E-Mail: pr@argonautenG2.de
Internet: www.argonautenG2.de

This release was published on openPR.