The argonauten G2 turn web users into film directors

On Wednesday, July 22, 2009 the argonauten G2 and SEAT will launch banner advertising the likes of which have never been seen before. Built on the theory “why settle for one viral when you can spark thousands of them”, the LeonRemixer gives users the power to mix, save and share their own versions of the new SEAT Leon TV commercial in real time. The Remixer will premiere on the MSN start page (www.msn.de) and will also be a permanent feature on Club SEAT (www.club.seat.de ).

With this launch, the argonauten G2 once again set a benchmark in digital communication. The Remixer digitally amplifies the basic idea behind a new international campaign developed by Atletico Barcelona and adapted by Grey Worldwide for the German market. In this concept, technical innovations like the TSI motor, the TDI common rail diesel technology and the new seven-gear dual clutch transmission are not labeled with standard car-speak. Instead, they’re described by the emotional responses they generate – for example, “Yeeeeeeeeeeehah!” – to make the point that in the new SEAT Leon, “technology turns into rapture.”

Thanks to an intuitive, high-performance interface and sophisticated new technology that can handle even massive data files with ease, users can create their own videos directly within the banner and upload these to YouTube (www.youtube.com/user/leonremixer). “This really is a classical advertising campaign, but we’ve succeeded in adding user-generated content and viral marketing elements to it,” exults argonauten G2 Unit Director Maik Hofmann. “Reach, appeal and impact build on each other – all in one budget-neutral project.”

The Leon Remixer was developed by an argonauten G2 team led by Pierre Bangert (artistic design), Sabine Weber (text and idea) and Christopher Becker (consulting).

About the argonauten G2
Founded in 1996, argonauten G2 is a member of G2 – one of the few truly global agency networks dedicated to activation marketing. The argonauten G2 have always been one of the leaders among the most creative German agencies and are currently ranked number 13 amongst the best national advertising agencies (W&V 12/08) and number 5 among digital specialists (Manager, 12/08). The agency’s expertise encompasses all areas critical to action-driven communication – Interactive, Dialog Marketing, Advertising and Sales Promotions – while the execution ranges from tailor-made solutions to specific communications problems, through to the conception and execution of integrated marketing campaigns. Headquartered in Berlin, argonauten G2 also maintains offices in Dusseldorf, Frankfurt/Main and Hamburg.

Selected clients
Apollo-Optik, BAT, Berliner Philharmoniker, Cesar, Coca-Cola, Commerzbank, Deutsche Bahn, GROHE, KARSTADT, Leica, Messe Frankfurt, OTTO, P&G, SEAT, TNT, Vattenfall, Volkswagen

Contact:
Kirsten Tag
Corporate Communications Manager
argonauten G2 GmbH (Headquarters)
Rosenthaler Straße 51
10178 Berlin
Germany
Phone: +49 30 288841-532
Fax: +49 30 288841-310
E-Mail: pr@argonautenG2.de
Internet: www.argonautenG2.de

This release was published on openPR.