Polyphenols Market to Witness Steady Growth During the Forecast Period 2012-2028

A new Transparency Market Research report states that the global polyphenols market, which was pegged at US$580 mn in 2011, is anticipated to reach US$873.7 mn by 2018. It is poised to rise at a 6.10% CAGR from 2012 to 2018. The title of the report is “Polyphenols Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 - 2018”.

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Polyphenols refer to a structural class of primarily natural chemicals but may also be organic, semisynthetic or synthetic chemicals. They are naturally found compounds found in fruits, cereals, beverages, and vegetables. Fruits such as apples, pears, berries, and cherries comprise up to 200-300 mg of polyphenols in just 100 grams of weight. Polyphenols are the micronutrients present in our food and play a major role in disease prevention in case of cardiovascular diseases and cancer. The health benefits associated with polyphenols are dependent on the consumed amount as well as their bioavailability.

As per this study, the global polyphenols market is stimulated by the increasing technological developments within the extraction process of polyphenols. In addition, the rising geriatric population, particularly within Japan and in some European countries will also propel the development of the market. The rising shift from synthetic drugs to herbal products will also impact the market positively. Furthermore, the increasing application scope of polyphenols and the growing awareness amongst individuals on the advantages of polyphenols about maintaining optimum health will further augment the development of the market. However, the dearth of raw materials and the stringent standards on quality in a number of nations may inhibit the development of this market.

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In terms of product, the market is segmented into grape seed, green tea, apple, and others such as pomegranate, cocoa, and olive. Of these, the grape seeds product segment held the largest share of over 50% in the global polyphenols market in 2011. Grape seed polyphenols are used for treating diabetes and cancer owing to them being rich in anthocyanin sources. The segment of green tea followed the grape seeds segment and constituted the second-largest share in the market in the same year. This is because of the growing usage of green tea in the treatment of anogenital warts, obesity, and skin tumors. This segment is also poised to be the most rapidly growing segment in the forecast horizon owing to the rising usage of green tea in Japan and China. On the other hand, cocoa polyphenols help in improving insulin resistance and this is why are being highly utilized globally.

By application, the report segments the market into functional foods, functional beverages, dietary supplements, and others such as coloring agents, fish preservation, and cosmetics. Of these, in 2011, functional beverages held the largest share of around 40% in the market. This is owing to their rising utilization, particularly in Japan, in energy and sports drinks, bottled water, and tea.

By geography, the report segments the global polyphenol market into Europe, Asia Pacific, North America, and Rest of the World (RoW). Among these, Asia Pacific held the largest share of over 40% in the market, on the basis of volume, in 2011. This region is poised to be the most rapidly growing region and will exhibit a CAGR of 8.0% from 2012 to 2018. Europe is a stagnant market for polyphenols and will witness slow growth in the forecast horizon than the other regions.

Chr.Hansen, Naturex, Danisco, Layn Natural Ingredients, and Indena, among others are the chief players in the global polyphenols market, as mentioned under this study.

The global polyphenols market is segmented as follows:

Segmentation by Application

Functional foods
Functional beverages
Dietary supplements
Others (coloring agents and cosmetics)

Segmentation by Product
Apple
Green tea
Grape seed
Others (cocoa, pomegranate, and olive)

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