GoMobile Advertising Wins EX Award Amongst Event Giants in National Competition
“Winning the EX Award is especially thrilling for us because the contest is judged by our colleagues in the brand marketing and event industry,” said Chris Schuler, President of GoMobile Advertising. “It’s an honor to be recognized amongst companies of this magnitude for our work with Miller Chill and we look forward to generating this same type of excitement again and again for our clients.”
GoMobile Advertising’s winning campaign, designed to introduce Miller Chill to the Seattle and Portland markets while increasing engagement time, featured two identical multimedia vehicles that were transformed into complete Cuban beach lounges. The nightclubs were showcased through the vehicles’ transparent walls and were complete with palm trees, sandy beach floors, standing bars with thatched roofs, seating areas with sun umbrellas, patio lighting, and buckets of ice-cold Miller Chill. Cuban music blasted through six-speaker sound-systems to complete the vibe. The vehicles were completely wrapped in the Miller Chill brand and also utilized scrolling mobile billboards to further familiarize the public with the product.
Event Marketer magazine's seventh annual Ex Awards is the preemptive event marketing award honoring excellence in event and experiential programs in 2008. The EX Award Gala was held in Chicago on April 27th.
About GoMobile Advertising
GoMobile Advertising is an award winning experiential marketing company offering unique alternatives to traditional print, radio, television and outdoor advertising to deliver results on-air, online and on premise. With a mission to break through clutter while focusing on branding, promotions and community, GoMobile is shaking up the advertising world through its leadership in non-traditional media. For a sales kit or more information, please contact GoMobile Advertising at 877-727-6551 or visit www.GoMobileAdvertising.com.
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