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Pacific Northwest Ballet Calls for Encore of GoMobile’s 3D Display Truck to Promote Nutcracker

11-19-2009 10:25 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: GoMobile Advertising

Seattle - Starting Black Friday, Pacific Northwest Ballet, Seattle’s premier dance company, will start their annual performances of Nutcracker. For the fourth year in a row, GoMobile will be bringing the magic of Nutcracker to the streets with their three dimensional display truck around the Greater Seattle area.

The “Nut Truck” features a scene from the fabled story including full-sized animated figures of Herr Drosselmeier, Fritz and Clara, complete with a full stage setting and lighting. The memorable scene displayed in the vehicle is complemented by the classic soundtrack of Nutcracker which plays on the vehicle’s external speakers during events. “The partnership with GoMobile allows us to bring Nutcracker into the community—generating Nut excitement wherever it goes! We are very proud to be able to use the Nut Truck as a vehicle for collecting food for Food Lifeline, and to be able to give those generous folks a discount to Nutcracker. It’s a perfect partnership,” said Lia Chiarelli, Associate Director of Marketing for PNB. The truck will be enchanting families around the King County area, drawing attention to the Pacific Northwest Ballet’s Nutcracker as well as their partnership with Food Lifeline.

Pacific Northwest Ballet continues to support the community that has embraced the Nutcracker by partnering with Food Lifeline of Greater Seattle in conjunction with GoMobile and Industry Graphics for their second annual “Feed the Nutcracker, Feed the Community” food drive. Those who donate canned and non-perishable food at one of the specified events (listed below) will receive 15% off of their admission to Nutcracker. Spread the spirit of the holidays and help eliminate hunger by donating to Food Lifeline and attending Pacific Northwest Ballet’s spectacular performance of Nutcracker.

• Mercer Island Albertsons
November 13, 4:00-7:00pm
2755 77th Ave SE
Mercer Island, WA 98040
• Northgate QFC
November 14, 4:00-6:00pm
11100 Roosevelt Way N.E.
Seattle, WA 98125
• KOMO Problem Solvers Brenden Foster Memorial Food Drive
Bothell Fred Meyer
November 18, 6:00am-7:00pm
21045 Bothell Everett Hwy
Bothell, WA 98021
• University Village QFC
Novermber 21, 3:00-5:00pm
2746 NE 45th St
Seattle, WA 98105
• Redmond Ridge QFC
November 24, 3:00-6:00pm
23475 NE Novelty Hill Rd.
Redmond, WA 98053
• Macy’s Holiday Parade
November 27, 12:00-7:00pm
Downtown Seattle, along 7th Avenue, Pine Street, 5th Avenue, Westlake Center
• Bella Bottega QFC
November 29, 4:00-7:00pm
8867 161st Ave NE
Redmond, WA 98052
• Tackle Hunger with Seattle Seahawks
December 6, 11:00am-1:00pm
Qwest Field

About Pacific Northwest Ballet
Pacific Northwest Ballet, one of the largest and most highly regarded ballet companies in the United States, was founded in 1972. In July 2005, Peter Boal became Artistic Director, succeeding Kent Stowell and Francia Russell, Co-Artistic Directors since 1977. The Company of fifty-one dancers presents more than 100 performances each year of full-length and mixed repertory ballets at Marion Oliver McCaw Hall and on tour. The Company has toured to Europe, Australia, Taiwan, Hong Kong, Canada and throughout the United States, with celebrated appearances at Jacob's Pillow and in New York City and Washington DC.

GoMobile is a non-traditional and guerrilla marketing company that sparks instant, intimate relationships between brands and consumers to ignite a wildfire of meaningful, lasting brand conversation through efficient, strategic, and targeted non-traditional marketing experiences. For a media kit, visit www.BeyondTraditional.com or call 877-727-6551.

GoMobile
6805 S. 220th St.
Kent, WA 98032
Jamie Hall
jamie@beyondtraditional.com
BeyondTraditional.com

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