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Awards, Acknowledgment and Positive Response to 2018 Collections Cap Casual Market for CASTELLE

10-11-2017 02:35 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Pride Family Brands

During the recent 2017 Casual Market Chicago, outdoor furnishings
designer and manufacturer, CASTELLE, proudly recognized members of its independent sales force. At the same
market, Castelle also was acknowledged for the fourth time for manufacturing leadership in the cast aluminum
category by the International Casual Furnishings Association (ICFA) membership. The overall market was
noteworthy as Castelle’s new introductions and programs for 2018 also received an overwhelmingly positive
The Castelle awards were presented by Derek Ritzel,
president and C.E.O. for CASTELLE on the eve of the
opening of the Casual Market Chicago and included the
President’s Award, the Pioneer Award and other awards
recognizing excellence in sales, territory development
and new customer segment growth. This annual event
was held in the company’s Chicago Merchandise Mart

“As CASTELLE experienced another productive year, we
are proud to recognize
those that make it possible,” said Ritzel. “Within our team of professionals is a
wealth of product expertise, overall market knowledge and a focus on growth that
has contributed to the successes we have experienced.”

The top award given for overall excellence in customer service, superior product
knowledge, and territory and customer sales growth for the Castelle® product brand
is the President’s Award. This year, Carmen Squadrito, who has represented
CASTELLE in North and South Carolina since 2016, was the recipient.
Squadrito also was recognized with the Pioneer award. Although in his first year with
the company, Carmen was able to produce the highest percentage increase in new
customer development within his territory during the 2016-17 season.

3931 SW 30 th Avenue . Ft. Lauderdale, FL 33312
PR Contact: Laurie Rudd . 252.714.5377 .
Gary Moretti, a western U.S. territory manager for Colorado, Utah, New Mexico, Arizona and Southern Nevada,
won the Designer Award recognizing the most improved territory for sales to the
designer category. Rachel Hernandez, with her partner, Don Bennett of Bennett-Hernandez, took
home the top award for sales in the Summer Winds product category. The Most Improved Territory award was
given to Tommy Durden, Territory Manager for the mid-west including Kansas, Nebraska, Missouri, Iowa, North
and South Dakota and Minnesota.
Castelle also was acknowledged with an award during the market. For the fourth time, the ICFA membership
recognized Castelle for manufacturing leadership in the cast aluminum category.
“This award is a tremendous vote of confidence for us in that it comes from our customers,” said Ritzel. “For the
fourth time, we have been able to share this award with our entire organization. We strive to provide superior
products and service to our customers and it is rewarding to know that these efforts are recognized.”
With multiple collections introduced in contemporary, traditional and transitional styling for 2018, Castelle was
also the recipient of positive reviews from its retail partners throughout the 2017 market. Products and programs,
including the new Quick Ship Program, were designed to provide a diverse offering to Castelle’s specialty retail
customers and design professionals for the upcoming season.

For more information about CASTELLE and their line of casual furniture visit

Synopsis: During the recent Casual Market Chicago the 2017 Territory Managers Awards were presented by CASTELLE.
Excellence in sales and service were recognized including the prestigious President’s Award that was given to Carmen
Squadrito. Castelle’s Manufacturing Leadership in the Cast Aluminum Category was also acknowledged for the fourth time and
a positive response to the manufacturer’s 2018 collections and programs was received.

3931 SW 30 th Avenue
Ft. Lauderdale, FL 33312

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