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Aplicor Appoints Optimus As Distributor for Middle East And Asia

04-06-2009 05:26 PM CET | IT, New Media & Software

Press release from: Optimus Technology & Telecommunications

/ PR Agency: OAK Consulting FZC
Ms. Meera Kaul Sawhney, Managing Director at Optimus Technology & Telecommunications

Ms. Meera Kaul Sawhney, Managing Director at Optimus Technology & Telecommunications

Optimus to extend Aplicor’s reach through its network of resellers and systems integrators
Dubai, United Arab Emirates, April 5, 2009: Optimus Technology & Telecommunications, a leading technology distributor in the region, today announced that it is has signed a distribution agreement with Aplicor Inc, a global software manufacturer of on-demand CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) business software systems. As per the agreement, Optimus will promote, market, distribute, implement and support Aplicor’s award-winning ERP and CRM application through its strong channel network of resellers and systems integrators across Asia and the Middle East region.

Speaking on the partnership, Ms. Meera Kaul Sawhney, Managing Director at Optimus Technology & Telecommunications, said, “Optimus is always on the look-out for the latest and best global products to bring to the region. Aplicor’s SaaS CRM and ERP software application is among the best in the world and has won several industry and magazine awards over the last few years. The company has invested in offering the best service and support to its customers and hence it has had a very high customer retention rate more than any of its competitors. Optimus is pleased to partner with Aplicor and add another award-winning product to our strong portfolio. We look forward to working closely with Aplicor to increase their visibility and market share in this region.”

Aplicor, a US-based company which was established in 1999, has pioneered easy-to-use and feature rich CRM and accounting software-as-service (SaaS) solutions for midmarket and enterprise organizations. Analysts, media and users have recognized Aplicor as the most independently awarded on-demand CRM and ERP application. Aplicor has twice been named the Best Product Development Company in North America by the ABA and the Product of the Year by Technology Marketing Corporation (TMCT) and Customer Inter@action Solutions® magazine three times.

“The Middle East region and Asia are very important markets for Aplicor. Having already established ourselves in North America and Europe, it is key for our company and our global client base to expand our presence in Asia and the Middle East. We carefully reviewed the Middle East market for a distributor with a strong channel network, demonstrated market expertise. Optimus, having a strong channel base, market knowledge and recognized experience, fit the bill perfectly. Their presence combined with strong after sales service and local technical support facilities made them an ideal partner to distribute our award-winning business software in this region,” explained Mr. Chuck Schaeffer, CEO at Aplicor Inc.

Optimus, a multinational distributor and value added services provider of technology and telecom products, has a solid network of value-added resellers, solution integrators and solution providers across the Middle East and Asia. The Value Added Distributor offers to its channel partners across the Middle East, North Africa and Pakistan a single window solution for a wide spectrum of products catering to their entire technology and telecom needs. Optimus plans to market and promote Aplicor’s solutions through its channel network and through industry events and roadshows.

About Optimus Technology & Telecommunication
Optimus is a channel development and distribution company that helps leading technology and telecom vendors to develop and create business revenue streams in the Middle East, North Africa and South Asia Regions. Headquartered in the strategic business hub of Jebel Ali Freezone, Dubai, Optimus is able to provide its vendors and channel partners the most efficient presales, sales, marketing, channel acquisition, channel management, implementation services and support services bundled with its core operation of supply chain and inventory management of technology and telecommunication products.
Optimus, through its dedicated sales teams for the enterprise and SME businesses, provides design and sales assistance to all its partners and resellers across the EMEA region. Through its automated and centralized CRM, Optimus has created seamless processes for pipeline and opportunity mapping. Optimus believes in providing value added services to its reseller base by offering support for its resellers on pre-sales, solution design, sales, implementation and 24*7 after sales support services.
For further information, please visit

About Aplicor
Aplicor is a global software publisher of Software as a Service (SaaS) CRM and ERP business software systems for high growth, middle-market and enterprise companies. The CRM software application benefits clients by improving marketing effectiveness, increasing sales win rates, growing customer share and decreasing customer churn. The ERP application provides integrated back office financial accounting, project accounting, distribution, manufacturing and human resource software solutions. Aplicor is the most independently awarded SaaS software application, the fastest growing SaaS company in the United States and the only CRM and ERP hosting provider with a 100% system uptime history. For more information about Aplicor, visit
Aplicor is a registered trademark. All other trademarks and products mentioned in this release are registered trademarks or trademarks of their respective holders.

P.O. Box 39261, Dubai, UAE
Rigga Road, Deira, Dubai

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