SAMSUNG SHOWCASES ITS AWARD WINNING HOME APPLIANCES AT CES 2009

LAS VEGAS, March 27, 2009 – Samsung Electronics, a market leader and award-winning innovator in consumer electronics and white goods, has displayed its latest award winning home appliance offerings at the 2009 International CES tradeshow. These exciting products include a French Door Refrigerator with 7” LCD Touch Screen and a Front Load Washer, with a Steam Dryer and the quietest wash at top spin speeds available. The French Door Refrigerator is a CES Innovations 2009 Design and Engineering Award honoree, and the Front Load Washer is a recipient of the CES Innovations 2009 Eco-design Award.

Locally, Australian consumers are already benefiting from features including the ultra thin insulation technology of the French Door Refrigerator, available as part of the recently launched Samsung SPACE fridge. VRT™, AirWash and Silver Nano™ technology are all features available through Samsung’s 10kg Front Load Washer Dryer (WD8122CVW).

French Door Refrigerator
Exhibited at CES, the new French Door Refrigerator includes a convenient 7” LCD touch screen above the ice and water dispenser and delivers the industry’s largest internal storage at around 800 litres in a standard footprint.

Understanding that the kitchen is the true heart of the home, Samsung developed the LCD touch screen to give consumers easy access to calendars, schedules, showcase photos, nutrition facts, and unit conversions, allowing the refrigerator to act as an interactive, digital lifestyle centerpiece.

The French Door Refrigerator’s larger interior capacity is made possible by a new ‘small cell’ insulation technology, which reduces the refrigerator walls from 5.18cm to 3.50cm. This results in an extra 14 per cent storage space. Available in Australia through the SPACE SRS702GDHSS fridge, this feature provides enough capacity inside to store a large family’s weekly shop. It is small enough outside to fit into a standard sized space ensuring that the fridge will update any kitchen without the need to renovate.

Along with its breakthrough technical advancements, the new French Door Refrigerator features smart engineering elements that combine to create an ideal refrigerator solution. For example, the fridge’s bright interior LED lighting and Samsung’s EZ-Open™ Handle allows easy opening of freezer doors, eliminating the need to strain. The attractive-styled exterior door handles, hidden hinges and stainless steel finish will also add a touch of hi-end taste to any kitchen.

Front-Load Washer

Not to be outdone by its home appliance siblings, the Samsung front-load washer line has offered a washing machine similar to Australia’s own 10kg Front Load Washer Dryer (WD8122CVW). Utilising Samsung’s VRT™ technology, the new front-load washer significantly reduces the noise and vibration commonly associated with other front-load washers, making it the quietest washer at top spin speeds currently available in the Samsung range . This enables the machine to be set up and used in more convenient, easily-accessible locations, or in compact living areas without causing disruption.

The new Samsung line also offers AirWash, a steam cycle available during washing as well as the option to add steam to conventional cycles, plus select Steam Refresh and Odour Removal in the dryer. Gentler fabric care abilities are also made possible by Diamond Drum, a diamond-shaped washing surface with smaller drain holes, helping to prolong the life of delicate and fragile clothing by reducing fabric snags. The new line also features a 1300 RPM maximum spin speed and Samsung’s Silver Nano™ cycle option, an uncompromising solution for washing delicates and colours. The Silver Nano™ feature also saves 92 per cent on energy when compared to hot water sanitisation, meaning less of an environmental impact.

The new Samsung line is much more than your average collection of home appliances - they are indeed fashion statements for your kitchen.

Both appliances are just part of Samsung’s entire line of white goods, which also includes cookware, microwave ovens, vacuum cleaners, air conditioners and top load washers. For more information please visit: www.samsung.com.au

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.au

For further information please contact:
Camilla Lawson
Weber Shandwick
02 9994 4483
clawson@webershandwick.com

This release was published on openPR.