Press release
Samsung Levant Participates in Erbil International Fair
Samsung at International Erbil Fair 2011
Commenting on Samsung’s participation and booth, Mr. Sang Sok Roh, Samsung Electronics Levant President, he said, “It is vital for us at Samsung Electronics to take part in such valuable exhibition shows in the Middle East and the Erbil Fair is certainly important as it represents the rapidly growing Iraqi market.” He added, “We at Samsung continuously offer the latest innovation products that embrace the smart life features benefiting the end user, which in turn earned it its seventeenth ranking among the world brands according to the InterBrands list”.
Also Samsung dealers expressed their pride in participating in the Fair and representing the Samsung brand by offering Samsung’s latest technologies and innovations to the Iraqi market and consumer.
The Samsung 400 square meter booth exhibits its latest and most popular technologies of Mobile, TV, Digital home appliances, Cameras and IT products. The display included Samsung’s latest refrigerator models; the Ploaris, the 30 foot refrigerator the biggest in the world, the Massimo, the elegant black design 26 foot refrigerator with reduced noise and energy saving capabilities, and the new AW3, with its French four door design, huge interior and adjustable separating shelf. Also displayed in the wing, the energy saving expanded range of ecobubble™ washing machines.
Visitors to the Samsung wing also enjoyed the interactive viewing experience offered by Samsung’s Smart TVs. Setting new standards for home entertainment the Samsung Smart TV combines both the elegant and sleek design bundled with various smart entertainment applications.
On the digital section of the wing, Samsung displayed its 30 million sales record breaking smart phones the GALAXY SII and its previous model; the GALAXY S, in addition to the whole GALAXY smartphones family that features GALAXY Note and GALAXY Tab. And over at the IT section, Samsung displayed its latest technologies and innovations, such as the Amor Notebook Series 9. With its high performance, sleek design and light weight, in addition to its Super Bright plus LED screen. Also displayed was Samsung’s latest digital imaging products, and visitors experienced the high state of the art cameras. Such as the NX 200 that guarantees an easy experience that lets you unleash your creativity to its full effect
Visitors to the fair experienced the latest technologies and enjoyed various entertainment activities and programs and the chance to win instant prizes through quick questions done live. Visitors also participated in a survey regarding the fair, and the chance to enter a raffle draw taking place at the end of the fair.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
Grey Worldwide
PO BOX: 55-477
Isabelle Vartabedian
isabelle.vartabedian@cohnwolfelebanon.com
009614873604
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