openPR Logo
Press release

Dart develops IFA appearance for AEG/ Electrolux

09-04-2017 12:00 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: D'ART DESIGN GRUPPE GmbH

Theatrical appearance for AEG/ Electrolux at IFA 2017.

Theatrical appearance for AEG/ Electrolux at IFA 2017.

For the appearance of the world’s leading home appliance manufacturer Electrolux and its premium brand AEG at this year’s International Consumer Electronics Fair (IFA) in Berlin, the D’art Design Gruppe continues to further develop the spatial aesthetics. In front of a theatrically appealing backdrop, the Neuss’ creatives take the brand experience in hall 4.1/101 to a new level.

The trade fair guests immerse into the AEG product worlds “Taste” and “Care” and are taken on an experiential tour to selected highlights of the parent company Electrolux. The new visual identity of the traditional brand AEG, which was presented last year, is being intensively expanded. Dark, warm colours and dramatic lighting draw the attention to the hero products, realistic presentations with a deliberately reduced number of exhibits encourage the visitors to interact.

Synchronously animated LED panels with brand and ambient content lead with their funnel-shaped arrangement from the entrance area further into the interior of the fair design. In the front area “Taste”, the AEG product line “Mastery Range” is brought to life by live cooking. At additional stations such as “Chill” or “Heat”, the combination of appliances and real ingredients inspires the visitors to mix a smoothie from fruits or to compare different types of stoves. The effect of upward sliding dishwasher baskets is illustrated by the Paternoster principle. At the same time, integrated screens on the Hero walls together with a social media station ensure a lively, communicative atmosphere.

The center of the “Care” area is the AEG Care Label Project under the motto “Don’t overwash”. A u-shaped studio table with implemented quotes from emerging designers, drawings and fabric samples visualizes the workplace of fashion designers and serves as the basis for interviews, panel discussions and workshops with visitors. The strengths of the AEG laundry care technologies such as bleaching or enema protection can be tracked live at the surrounding Proof Points: Visitors see clothing optically reproduced by mirror effects or can simulate rain on water-repellent fibers. The new AEG app, which analyzes the stains, recommends suitable treatment and starts the appropriate washing programme, is also interactive. And a modern and elegant living room with different surfaces and furniture heights invites visitors to test robotic vacuum cleaners or window cleaners.

In the adjacent area, Electrolux is presenting itself in its own brand space as a strong parent company with high technological standards. With “Make Life Delicious”, the direct counterbalancing of a professional and a consumer kitchen by Electrolux enables comparative cooking events with a combined tasting of both sides on a long table decorated with fresh vegetables. “Wear your Wardrobe” offers with the look of a boutique and elements of a walk-in wardrobe tips for the care of favourite items.

With the 2,850 m² appearance of AEG/ Electrolux at the IFA 2017, Dart is staging the premium technologies even more focused and dramatically than in the previous year. The weighting of digital and social networking has been significantly intensified – with this, Dart achieves a genuine evolution of the brand space.

Facts and figures
Project: AEG/ Electrolux, IFA 2017
Customer: Electrolux Hausgeräte GmbH
Design: D’art Design Gruppe GmbH
Location: Berlin
Size: 2,850 m²

D’art Design Gruppe is one of the leading spatial communication agencies in Germany and has been an expert for multi-sensual brand experience for over 25 years. The holder of numerous international design awards, D’art Design Gruppe designs brand and experience spaces for customers such as 3M, adidas, Amtico, Britax, C.H. Beck, Electrolux, Gabor, Gräfe und Unzer, Grundig, Henkel, Kanzan, Lloyd, MFI, Norske Skog, Panasonic, Parador, Philips, Reebok, RWE, Schüco, Turck, Würth and Zaha Hadid.

D’art Design Gruppe GmbH
Thomas Kutz (Senior Corporate Communications)
Haus am Pegel | Am Zollhafen 5 | 41460 Neuss
Fon: +49 (0)2131 - 40 30 7 - 32
pr@d-art-design.de | www.d-art-design.de

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Dart develops IFA appearance for AEG/ Electrolux here

News-ID: 695602 • Views: 1466

More Releases from D'ART DESIGN GRUPPE GmbH

Lifestyle Experience - D’art Design Gruppe stages Panasonic brand appearance a …
The D’art Design Gruppe (Dart) designs the architectural and graphic appearance of Panasonic at the International Consumer Electronics Fair (IFA) in Berlin at the beginning of September. On an area of around 3,000 m², the designers will stage their customer’s product innovations in their ninth joint IFA year. The new concept of 2017 serves as the basis for the brand appearance, while the framework structure is retained as part of the
Authentic OutDoor - Multifaceted new concept by D’art Design Gruppe for adidas
For the fair appearance of adidas at OutDoor 2018 in Friedrichshafen from 17. - 20.06, D’art Design Gruppe (Dart) creates a new, open and modular concept which impresses with authenticity in brand representation, material and perfect fit to customers’ demands. For the 25th anniversary of the sector’s leading outdoor tradeshow, adidas presents a brand experience which is striking in its authentic look and feel within a modular, black grid. Thus, Dart
Taste Adventure - Dart brings Electrolux’s enhanced consumer experience to lif …
As a journey to great taste, the world’s leading home appliance manufacturer Electrolux presents itself at the international kitchen trade fair EuroCucina from 17 to 22 April 2018 in Milan. The appearance in Hall 11 Stand A19 B22 will once again be staged by D’art Design Gruppe. With Scandinavian-inspired design in light wood and natural shades, the Swedish company invites fair visitors to an exclusive customer journey: The experiential tour leads
Habitat Kitchen - Spectacular Schüller Comeback in Milan
Kitchens as a habitat: For the first time, D’art Design Gruppe (Dart) arranges the appearance of kitchen manufacturer Schüller at EuroCucina from 17 to 22 April. The appearance in hall 13, stand D11 E12 presents both the trademark Schüller.C and with significantly more space the premium brand next125. Dark and elegant on one side, bright and modern on the other – this is how Dart arranges one of the biggest

All 5 Releases


More Releases for AEG

Wireless Vacuum Cleaner Market 2018 Global Analysis By Key Players – Black & D …
Wireless Vacuum Cleaner Market 2018 Wiseguyreports.Com adds “Wireless Vacuum Cleaner Market –Market Demand, Growth, Opportunities, Analysis of Top Key Players and Forecast to 2025” To Its Research Database. Report Details: This report provides in depth study of “Wireless Vacuum Cleaner Market” using SWOT analysis i.e. Strength, Weakness, Opportunities and Threat to the organization. The Wireless Vacuum Cleaner Market report also provides an in-depth survey of key players in the market which is based
Concert Market Analysis 2020|| Key Major Players are AEG Live (AEG Worldwide), L …
The report titled “Global Concert Market: Size, Trends & Forecasts -2020” http://www.marketreportsonline.com/500311.html provides an in-depth analysis of the global concert market by value, by number of tickets sold and by audience. The report also provides a detailed analysis of regional concert market of the following regions: North America, China and Japan. Furthermore, the report assesses the key opportunities in the market and outlines the factors that are and will be driving
Global Emergency Power System Market 2018 - Caterpillar, ABB, AEG, Generac
Accord Market, recently published a detailed market research study focused on the “Emergency Power System Market” across the global, regional and country level. The report provides 360° analysis of “Emergency Power System Market” from view of manufacturers, regions, product types and end industries. The research report analyses and provides the historical data along with current performance of the global PP Pipe industry, and estimates the future trend of Emergency Power
Backup Power UPS Market | Leading key players: ABB, HUAWEI, AEG
A new business intelligence report released by HTF MI with title “Global Backup Power UPS Sales Market Report 2018” that targets and provides comprehensive market analysis with future prospects to 2023. The analysts of the study have garnered extensive research methodologies and data sources (i.e Secondary & Primary Sources) in order to generate collective and useful information that delivers latest market undercurrents and industry trends. Request Sample Report @: https://www.htfmarketreport.com/sample-report/935579-global-backup-power-ups-sales-market If
Concert 2018 with Live Nation Entertainment, Inc., AEG Live (AEG Worldwide), Fle …
Press Release - 13 Mar 2018 Global Research and Development News -- . . Report Description- '
Global Industrial UPS Market 2017 - EATON, Emerson, Schneider-Electric, ABB, AEG …
Global Industrial UPS Market 2017 Analysis Report audits a Market Regions, Product Categories, with Sales, Business Revenue, Goods cost, Industrial UPS piece of the overall industry and Growth patterns, concentrating on driving Industrial UPS industry players, showcase size, request and supply examination, utilization volume, Forecast 2017 to 2022. Get Free Sample Copy of Report Here: https://goo.gl/MiHJ6C Top Manufacturers Analysis of This Report EATON Emerson Schneider-Electric ABB AEG Ametek S&C General Electric Benning Power Electronic Toshiba Borri Falcon Electric Delta Greentech Socomec The Global Industrial UPS report gives