New Brand World for Canon Germany
Bamboo poles, light wood and a table showcasing eight milestones from the Canon history welcome visitors in the ?Prologue?-area.
Spacious, light-flooded, fit for the future: that is how the new Canon Germany headquarters can be described, where the Customer Experience Centre (CEC) is located on the ground floor in one of the three wings. A superordinate zoning in „Prologue“ on brand and company, „Experience“ on products and services and „Meeting“ with conference and group rooms allow for a structured and at the same time engaging approach to the company. All groups can be lead individually and depending on focus and target group through the brand world and touchpoints of the CEC.
Room-high bamboo poles and light wood welcome visitors in the “Prologue”-area and hint at the Japanese origin. The company philosophy “Kyosei” – which stands for living and working together for the common good – originates from Japan as well and is being explained on one wall. A table in the centre of the room showcases eight milestones from the Canon history. The adjoining “Welcome”-room with red accents in corporate colours offers an interesting view through a window into the Technologies-area on the opposite side: there, exhibit and graphics have been installed accurately fitting perspectively.
In the heart of the CEC, the blackspace of the cinema is located, including three projectors and a 90° projection screen. On a multitouch table, the desired content can be chosen – from current marketing campaign to image film and product videos. A meeting and a collaboration room in the rear of the CEC each offer sufficient space for customer dialogue, workshops and to multimedially accompany brainstormings.
The adjacent film and photo studio stage as in a real studio the equipment for taking high-quality pictures and printing them on-site. Even a variation of wall-mounted roles with backdrops is available.
In the subsequent communication area, sample applications of the Canon portfolio are staged within a living room scenario and shelf units arranged on two walls: awarded press photos, 3D prints, furniture or book printing show the impressive variety and make it tangible. Openly, the room crosses over to technology and R&D topics. Via Augmented and Virtual Reality, information for customers is being provided on the process chain, which by far exceeds the possibilities of the physical exhibition space.
With a final glance back through the window into the Welcome-area and a walk into the Prologue-room, this is where the tour comes full circle and finds a harmonious end within the overall company context.
D’art Design Gruppe is one of the leading spatial communication agencies in Germany and has been an expert for multi-sensual brand experience for over 25 years. The holder of numerous international design awards, D’art Design Gruppe designs brand and experience spaces for customers such as 3M, adidas, Amtico, Britax, C.H. Beck, Electrolux, Gabor, Gräfe und Unzer, Grundig, Henkel, Kanzan, Lloyd, MFI, Norske Skog, Panasonic, Parador, Philips, Reebok, RWE, Schüco, Turck, Würth and Zaha Hadid.
D’art Design Gruppe GmbH
Thomas Kutz (Senior Corporate Communications)
Haus am Pegel | Am Zollhafen 5 | 41460 Neuss
Fon: +49 (0)2131 - 40 30 7 - 32
firstname.lastname@example.org | www.d-art-design.de
We will be happy to provide you with high resolution image material for the purpose of topic-related reporting. Please send your enquiry to: email@example.com.
The naming of the copyright holder is binding when images are used: D’art Design Gruppe/ Lukas Palik.
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release New Brand World for Canon Germany here
News-ID: 664789 • Views: 365
More Releases from D'ART DESIGN GRUPPE GmbH
Lifestyle Experience - D’art Design Gruppe stages Panasonic brand appearance a …
The D’art Design Gruppe (Dart) designs the architectural and graphic appearance of Panasonic at the International Consumer Electronics Fair (IFA) in Berlin at the beginning of September. On an area of around 3,000 m², the designers will stage their customer’s product innovations in their ninth joint IFA year. The new concept of 2017 serves as the basis for the brand appearance, while the framework structure is retained as part of the
Authentic OutDoor - Multifaceted new concept by D’art Design Gruppe for adidas
For the fair appearance of adidas at OutDoor 2018 in Friedrichshafen from 17. - 20.06, D’art Design Gruppe (Dart) creates a new, open and modular concept which impresses with authenticity in brand representation, material and perfect fit to customers’ demands. For the 25th anniversary of the sector’s leading outdoor tradeshow, adidas presents a brand experience which is striking in its authentic look and feel within a modular, black grid. Thus, Dart
Taste Adventure - Dart brings Electrolux’s enhanced consumer experience to lif …
As a journey to great taste, the world’s leading home appliance manufacturer Electrolux presents itself at the international kitchen trade fair EuroCucina from 17 to 22 April 2018 in Milan. The appearance in Hall 11 Stand A19 B22 will once again be staged by D’art Design Gruppe. With Scandinavian-inspired design in light wood and natural shades, the Swedish company invites fair visitors to an exclusive customer journey: The experiential tour leads
Habitat Kitchen - Spectacular Schüller Comeback in Milan
Kitchens as a habitat: For the first time, D’art Design Gruppe (Dart) arranges the appearance of kitchen manufacturer Schüller at EuroCucina from 17 to 22 April. The appearance in hall 13, stand D11 E12 presents both the trademark Schüller.C and with significantly more space the premium brand next125. Dark and elegant on one side, bright and modern on the other – this is how Dart arranges one of the biggest
More Releases for Canon
Print Management Software Market Pcounter, Canon, Xerox
Latest launched research document on Global Print Management Software Market study of 127 Pages provides detailed analysis with presentable graphs, charts and tables. The Research Study presents a complete assessment of the Market and highlights future trend, growth factors & drivers, leaders opinions, facts, and primary validated market data. The research study provides estimates for Global Print Management Software Forecast till 2026*. How to reach that market place and its associated
Canon USA, Epica Medical Innovations, Siemens, Samsung Electronics, Philips, Hit …
The Veterinary CT scanner market Report deliver comprehensive analysis of the market structure along with forecast of the various segments and sub-segments of the market. Various key factors are discussed in the report, which will help the buyer in studying the Veterinary CT scanner market on competitive landscape analysis of prime manufacturers, trends, opportunities, marketing strategies analysis, Market Effect Factor Analysis and Consumer Needs by major regions, types, applications in
Global HD PTZ Camera Systems Market 2017 - AXIS, FLIR, Canon, Canon, YAAN
Apex Research, recently published a detailed market research study focused on the "HD PTZ Camera Systems Market" across the global, regional and country level. The report provides 360° analysis of "HD PTZ Camera Systems Market" from view of manufacturers, regions, product types and end industries. The research report analyses and provides the historical data along with current performance of the global HD PTZ Camera Systems industry, and estimates the future
SABIC’s Xenoy iQ* for Canon Scanner Housing
BERGEN OP ZOOM, The Netherlands – April 12, 2012 – At NPE 2012 SABIC’s Innovative Plastics business announced that Canon Electronics Inc. – a global leader in imaging and optical products – has selected high-performance Xenoy iQ* ENH resin with up-cycled post-consumer recycled (PCR) content for the housing of its new “imageFORMULA DR-M160” high-speed document scanner. Canon Electronics previously used a polycarbonate/acrylonitrile-butadiene-styrene (PC/ABS) material without any PCR content for its scanner
Canon Make Calculators Out of Recycled Photocopiers
Canon launched a range of recycled calculators in January 2008. These calculators are made from recycled Canon photocopiers and are part of Canon's ongoing commitment to produce environmentally friendly products. The 'green' calculators released by Canon have an upper and lower case made from 100 percent recycled photocopiers. The packaging and instruction manuals are also made from recycled materials. Many of the calculators in this range are dual powered by battery
Canon HDTV and SDTV Lenses
San Diego, CA, December 29, 2008 Audio Video Supply, Inc, a San Diego distributor of professional video products, introduces its new line of Canon HDTV and SDTV Lenses. Canon’s range of HDTV and SDTV lenses are made for demanding professionals who want the proper tool to realize their unique creative goals. Professionals choose Canon HDTV and SDTV lenses due to their superior quality picture, ease of operation, and use of the