Pharma and Healthcare Social Media Marketing Forecast Report Offers Actionable Insights
Efforts of pharma sector to leverage the benefits of social media tools to widen their customer base, strengthen customer relationship and enhance brand performance further fuels the usage of social media pharma and healthcare marketing. Other major aspects favorable for pharma sector are building investor relations, corporate communication and customer service at the corporate level. The involvement of regulatory authorities in drafting and issuing guidance for use of interactive media for drugs and biologics proves to be instrumental in deciding the importance of social media marketing in pharma industry. For instance,in second week of January 2014, the U.S. Food and Drug Administration (FDA) released a guidance draft for industry that needs to fulfill the regulatory requirements for post marketing submissions of interactive promotional media for animal and human drugs and biologics. Through this draft, the US-FDA provided clarity on working with bloggers and content creators to disseminate branded information.
Request For Report Sample@ http://www.futuremarketinsights.com/reports/sample/rep-gb-403
Incorporation of consumer feedback and their experiences would prove decisive for the companies in the course of novel drug development and other crucial strategy building. Hence social media involvements are further expected to increase product sales in the near future. For instance, Novartis has initiated the use of social media platforms to enhance the sales of its over-the-counter drugs such as Comtrax, Bufferin and Orofar. Another illustration for the use of these social media platforms is by Johnson & Johnson that uses these platforms for crisis management during recall of its products. It has used these social media platforms for apologizing to the consumers for irregularities found in its manufacturing plant by U.S. FDA. It is company’s mode of being personally, emotionally and socially in touch with its clients.
The pharma and healthcare social media market can be analyzed by the extent of use of social media platforms such as Twitter, YouTube, etc. by pharma industries along with benefit and risk ratio analysis of these tools in healthcare. In addition, impact or effect of these tools on healthcare stakeholders such as hospitals, patients/consumers, healthcare professionals and biotechnology companies coupled with a geographical landscape focusing on the popularity of these tools also can be provided. The geographical landscape includes the analysis of four major regions namely North America, Asia-Pacific, Europe and RoW.
Visit For TOC@ http://www.futuremarketinsights.com/toc/rep-gb-403
The major factors favoring the growth of the market are increased expenditure by pharmaceutical companies for online advertising along with increasing adoption rates of online marketing tools by the consumers. As per few research studies in the year 2012, the overall pharmaceutical and healthcare spending increased nearly by 45 percent year-on-year to approximately USD 1.1billion of which 6 percent represented online advertising costs. This revenue is generated through paid advertisements and subscriptions from various electronic devices and unique IP addresses. On the other hand, the disadvantages and risk factors of these platforms such as privacy and security in question along with improper content validation are some of the issues that might pose the challenge for the growth of the market. Some of the companies engaged in use of social media are Johnson & Johnson, Novo Nordisk, Pfizer, Inc., Novartis and Bayer AG.
Future Market Insights (FMI) is a leading market intelligence and consulting firm.We deliver syndicated research reports, custom research reports and consulting services, which are personalized in nature. FMI delivers a complete packaged solution, which combines current market intelligence, statistical anecdotes, technology inputs, valuable growth insights, an aerial view of the competitive framework, and future market trends.
Future Market Insights
616 Corporate Way, Suite 2-9018,
Valley Cottage, NY 10989,
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Pharma and Healthcare Social Media Marketing Forecast Report Offers Actionable Insights here
News-ID: 655810 • Views: 202
More Releases from Future Market Insights
How Changing Dynamics of Cable Testing Market are Reflecting on Growth Strategie …
Global Cable Testing Market: Introduction The cost of the substitution of cables that are concealed is very high. Faults in the cable, bending, kinking, and crushing, are not always visible, which has created the requirement for cable testing. Thus, cable testing helps check the cable functionality, cable quality, and cable conformity. Several times, cable testing by visual inspection is an effective way of identifying the actual problem before it causes any
How Transformative Trends in Self-Organising Network Market are Molding Strategi …
Self-Organising Network: Introduction With accelerated advancements and increasing complexities in the radio network technologies, such as those utilised for the development of LTE and 5G networks, which are used for planning, management, configuration, healing and optimisation, are required to be automated to facilitate efficiency. At present, suppliers are offering self-organising networks that possess the ability to offer optimum performance. Self-organising networks are use cases that perform network governance, including network planning,
Mining Vehicle AC Kits Market: Exploring the Impact of Trends on Strategies of K …
Mining Vehicle AC Kits Market: Introduction Cabin space in mining equipment has become more sophisticated in the recent past. The installation of mining vehicle AC kits has evolved from an optional feature to a necessary feature. Mining equipment manufacturers have made advancements in technology related to efficiency, performance and cost of air conditioning systems in order to make them affordable and economical to enable low-budget and compact installations without compromising on
Key Factors to Fuel Growth of the Talent Acquisition & Staffing Technology and S …
With the growing importance of recruiting and retaining top talent effectively and efficiently, smart hiring processes are the need of the hour. It is about time organisations move beyond merely scrutinising resumes. Salaries and benefits are important factors, but adopting ways that would make candidates an important part of the hiring process will attract the best talent. Studies reveal that due to discrepancies in existing Applicant Tracking Systems (ATS), hiring
More Releases for Social
Very social, but not just social media
Which channels are customers’ favourites when it comes to sharing good experiences? By: Graham Ede, Yonder Digital Group “Twice as many people tell others about bad experiences as opposed to the good ones” do you believe in this old adage? If so, you would not be alone, however, latest research commissioned by Yonder Digital Group reveals this common perception is in fact not true. A key game-changer has been the rise of
“Social & Savvy”
It’s almost 2017! A brand new year is fast approaching and let us help you make it memorable. Celebrate New Year’s Eve with Hotel Marine Plaza as you get “Social & Savvy”! Enjoy our Themed New Year Party with snacks and chilled cocktails. Groove to the beats of the DJ . Dance Performance by dance squads at Allamanda terrace. Live band with soft music building up in a class of its own moving
Music Making Becomes Social
Tonition, a social network and market place for music makers, has been founded on Dec 14th in Berlin, Germany. Tonition is home to all individuals engaged in the creation and production of music – from rookie to experienced professional. The location-based service enables users to find like-minded individuals for their music activities. Users can show their music related skills, experience and interests in their profile. In a second step Tonition will
Cincinnati IS Social: A Social Media Infographic
CINCINNATI, OH, June 29, 2012 -- Want to know just how social media savvy Cincinnati is? We scoured the web for statistics and data to show that Cincinnati is indeed a very social city. The full infographic was created by Boot Camp Digital and can be found at www.bootcampdigital.com/cincinnati-social-media-infographic and is free to share and use. Mashable’s Social Media Day is set for June 30, and Cincinnati has a
Social Media Optimization Services
To sustain and vie in the markets, every business must ascertain and apply all the latest innovative methods and technologies and it is applicable equally in the field of advertising besides promotion and one such strategy and technology offered by SEO Step offer is Social Media Optimization. In several ways, it is the reminiscent of viral marketing where a website is made to gain popularity through word of mouth produced with
Levert Marketing Goes Social
Hamilton, Ontario - August 14th 2008 - Levert Marketing, a Canadian Internet marketing company specialized in social media marketing, PPC management and SEO services announces the extension of its business to the most popular online social networks. Since launching its new corporate website last June, the Internet marketing company from Hamilton, ON has been working on solidifying its online presence and is now taking another step forward going social. Since the beginning