LeadingRE’s ‘Propopoly’ Beta Phase Completed, 15 Broker Blogging Sites Launched
The Propopoly™ pilot program of 15 blogging microsites – conducted over the summer and fall with high search engine results, qualified prospect development and actual closed transactions – is now being offered to the entire network.
Propopoly™ leverages the power of the agent’s local market expertise and the consumer’s migration toward "long-tail" (highly specific) online searches to engage consumers online, develop a reputation as the online expert, validate a strong personal referral reputation, and strengthen the brokerage brand differentiation as “the company with more real estate experts.”
“Several blogging platforms have been introduced with limited success,” commented LeadingRE’s Vice President of Strategic Development Eric Bryn, “hindered by complexity, concerns about issues like inadvertent fair housing or other violations, cost, and a very fragmented, agent-by-agent branding approach that is not particularly consumer-friendly. We have eliminated those obstacles. This type of online networking and reputation management is the future. Agents and brokerage firms who get it will have a huge competitive advantage.”
While Propopoly™ has produced measurable SEO and transaction results during its beta phase, the most gratifying result lies in converting skeptical, non-tech-savvy sales associates. Participating agents have repeatedly commented on the program’s ability to get their postings on top of Google searches, with little time and effort.
Through an approach utilizing blogging teams, agents can devote minimal time to blogging while knowing that their posts will be reviewed for grammar and content by LeadingRE administrators. They can even blog by leaving a voicemail if they’re not comfortable writing. This level of quality control gives comfort to brokers from a liability standpoint, and the company’s brand is strengthened by the synergy of several strong agent experts blogging about different communities with one branding voice.
Propopoly™ sites now include a Swiss site, with German and Italian sites following soon.
“For real estate professionals willing to embrace blogging, there is a huge upside,” says Neil Elver, LeadingRE’s lead developer of Propopoly™. “And brokers love it because it’s such an easy solution that increases their associates’ business, strengthens the company’s brand presence, limits their liability, and offers a scalable technology/customer-support system that they don’t have to manage.”
The Propopoly™ gallery can be viewed at http://www.propopoly.com/markets.html. The fully-functioning beta participants are:
Rubloff, Inc.: GuideMeHome2ChicagoLuxury.com, GuideMeHome2ChicagoSouth.com, GuideMeHome2SWMichigan.com
WETAG Consulting: SwissMediterraneanLifestyle.com
Halstead Property, LLC: GuideMeHome2ManhattanLuxury.com
Keefe Real Estate, Inc.: GuideMeHome2LakeGeneva.com
Carpenter Realtors: GuidemeHome2BooneCounty.com
Turf Town Properties, Inc.: LexingtonHomesandHorseFarms.com
Welch Real Estate: GuideMeHome2NorthernUtah.com
Devlin McNiff Real Estate: GuideMeHome2TheHamptons.com
Joyner Fine Properties: RichmondHomesRightHere.com
HUFF Realty: Guidemehome2Cincinnati.com
Turpin Real Estate, Inc.: GuideMeHome2NorthJersey.com
Jack Conway & Co. Inc.: GuidemeHome2Capecod.com
Cam Taylor Co., LTD., Realtors, Inc.: GuideMeHome2Columbus.com
About Leading Real Estate Companies of the World®
Leading Real Estate Companies of the World® (www.LeadingRE.com) is a global real estate network comprised of nearly 700 of the best-known local and regional real estate firms. With more than 5,500 offices and 170,000 sales associates in the United States and 38 countries abroad, LeadingRE affiliates sell nearly $370 billion in home sales representing 1.2 million transactions annually. Six of the United States’ top 10 real estate firms are LeadingRE affiliates, and our members are the Number One firms in 44% of the top 88 markets in the United States, representing a powerful force in American real estate.
Leading Real Estate Companies of the World
161 N Clark St, Ste 1250
Chicago IL 60601
Robin LaSure, rlasure@LeadingRE.com, 312-424-0436
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