openPR Logo
Press release

Leading Real Estate Companies of the World® Members Lead the Way with Adoption of New Technology

CHICAGO – (1/24/11) – A recent survey of Leading Real Estate Companies of the World® and Luxury Portfolio International™ member firms indicated that many are using Quick Response (QR) codes to promote their businesses and home listings. Mirroring this trend, Luxury Portfolio International™, the luxury face of Leading Real Estate Companies of the World® (LeadingRE), recently introduced QR codes in its full-page advertisements in The Wall Street Journal European edition, incorporating a code to drive consumers to a video describing Luxury Portfolio. QR Codes are a type of barcode used on print ads and signage that transmit text and information to users through their mobile devices.

Among the firms using the technology is Halstead Property, which was the first residential real estate firm in the New York metropolitan area to utilize QR Codes. “We took the QR Codes a step further and branded them as H-Tags, with our logo incorporated into the code. Halstead has been incredibly pleased with the results of the H-Tags and the response from consumers. While it is a new technology to some, people are always looking for the most effective tool when looking at real estate, and H-Tags have become one of the best solutions for getting information instantaneously,” said Diane M. Ramirez, president of Halstead Property (NY, NJ, CT).

Ebby Halliday Realtors (TX) VP, Director of Marketing Randall Graham describes the company’s use of the technology: “When scanned with a Smartphone Tag Reader, the tag immediately delivers a full photo gallery, property details including room dimensions, current price, school information and direct access to the listing associate via phone or email.”

MaryLou Buckley, director Business Development, broker associate at Coco, Early & Associates (MA) has been inspired by the effectiveness of this selling tool. “We added QR Codes to all of our luxury properties in our print advertising,” says Buckley. “Each property has its own video tour, and the QR Code takes the consumer directly to the tour. We have seen a marked increased in the number of inquiries on all of our luxury properties, including several offers on our listings.”

Other companies have incorporated this brand-building program in their company materials, including William Raveis Real Estate (CT). Steven Csejka, vice president, Marketing, notes, “Some of our agents use QR Codes on their business cards as a fast way of conveying contact information.”

Michael Duffy, Realtor of Duffy Real Estate (PA), cites another use: “We are planning to put the codes on our ‘Just Listed’ and ‘Just Sold’ cards that we mail to surrounding neighborhoods.”

Chrissy Smith, marketing director of Peabody Smith Realty (NH), measures the success of the codes with, noting, “They have a web product for real estate that allows us to track the codes. It also handles our mobile site, and we can embed our logo in the QR Code, which is very helpful.”

Csejka agrees this method produces results, adding, “QR Codes are a more useful as a way of enhancing print advertising and adding a new dimension. Education of the public is definitely part of the process at this point.”

While the use of QR Codes is just beginning to take off in the real estate industry, its potential is noteworthy, as consumers become more and more familiar with mobile applications, and businesses embrace this technology as a way to provide consumers with the information they are seeking.


About Luxury Portfolio International™
Luxury Portfolio International™ ( is the luxury face of Leading Real Estate Companies of the World® (, the largest global network of premier locally branded companies dominated by many of the world's most powerful independent luxury brokerages. Luxury Portfolio’s award-winning website was launched in 2005 and in its first year featured more $1 million-plus residences than other luxury real estate organizations and has grown to over 15,000 of the world's most remarkable homes and attracts over 1.2 million high-net-worth visitors a year.

About Leading Real Estate Companies of the World®
Leading Real Estate Companies of the World® (LeadingRE) is the largest network of top independent local and regional brand-name brokerage firms in the residential sector of real estate. The 600 firms affiliated with Leading Real Estate Companies of the World® (LeadingRE) are represented by 5,000 offices and 150,000 associates in more than 30 countries worldwide. The organization's leadership is demonstrated by the fact that its affiliates comprise six of the top 10 real estate companies in the country. Collectively, LeadingRE affiliates produced nearly 1 million home sales valued at $250 billion in the U.S. in 2009. In addition, LeadingRE affiliates hold the Number One position in terms of sales or volume in more of the top markets than any other organization. Visit them at

Leading Real Estate Companies of the World
161 N. Clark Street, Suite 1250
Chicago, IL 60601

Contact: Kimberly Ecker / Luxury Portfolio International™ / 312.424.0400 x158/

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Leading Real Estate Companies of the World® Members Lead the Way with Adoption of New Technology here

News-ID: 159762 • Views: 1271

More Releases from Leading Real Estate Companies of the World

Steve Harney and Matthew Ferrara to Serve as Deans of Institute 2.0 for Leading …
CHICAGO– (2/24/11) – Leading Real Estate Companies of the World® is proud to announce the appointment of Steve Harney and Matthew Ferrara as Deans of Institute 2.0, LeadingRE's learning platform. Harney will serve as the Dean of the School of Agent Excellence, and Ferrara has been appointed as the Dean of the School of Innovation. Both individuals bring a wealth of world-class experience and knowledge to their roles and
Mike Staver Makes Association Meetings Circuit 40 Hottest Speakers List
CHICAGO – (1/26/11) – Mike Staver, CEO of The Staver Group and LeadingRE’s Chief Learning Officer for Institute 2.0, is being honored as one of today's 40 hottest speakers on the association meetings circuit by Speak Inc. Speakers Bureau. The acknowledgement comes as association meeting planners are looking to book experiential keynote speakers for corporate conferences. As a business coach and leadership consultant, Staver is noted for his impactful keynote presentations,
Leading Real Estate Companies of the World® and Distressed Property Institute J …
CHICAGO – (1/18/11) – Leading Real Estate Companies of the World® (LeadingRE) has joined forces with Distressed Property Institute (DPI) to provide timely instruction and certifications to the 150,000 sales associates affiliated with the network. DPI confers two major designations, available at a discount to LeadingRE members: the Certified Distressed Property Expert® (CDPE) Designation and the Certified Investor Agent Specialist™ (CIAS) Designation. The CDPE Designation provides agents with
Meyers Named to Leading Real Estate Companies of the World® Board
CHICAGO – (12/20/10) – Leading Real Estate Companies of the World® has named Chris Meyers to its board of directors. Meyers is a managing principal of Houlihan Lawrence, the largest independent real estate brokerage serving the Westchester, Putnam, and Dutchess County markets in New York, with over 35 percent market share. Meyers and two other principals, Nancy Seaman and Stephen Meyers, manage this respected company established in 1888.

All 5 Releases

More Releases for Code

Explore the Machine Learning Code
Summary Machine learning is a study that enables computers to act and make data-driven decisions that are generally based on predictions. It has evolved from the study of pattern recognition and computational learning theory, resulting from artificial intelligence, and makes use of its study to construct algorithms for any further prediction. Machine learning is also the future of technology, being a kind of artificial intelligence, it lets software applications become more
QR Code based Access Control
Everything we do today is done through a single ‘tap’ on our mobile devices. With a single ‘tap’ we can share things on social media, check our health status, communicate with others, so on and so forth. A similar trend can be seen with access control, which first started with the RFID cards. Then it was biometrics and now we see the dawn of mobile credentials for access control. Matrix’s
QR Code Based Access Control
Matrix “Your Mobile is Your Identity” technology offers QR code based identification for users. It marks their attendance and opens doors when a user scans the QR code on their mobile phone camera in the COSEC mobile application. Advantages: • Enter by simply Scanning the QR Code from a Distance • Users don’t have to Touch any Scanner • Secured and Encrypted Communication • Organizations create their own QR Codes by Embedding their 2-byte Key • Eliminates Costs Involved
ESCHA joins Code of Conduct
Halver, 11 April 2012 – The Halver based ESCHA Bauelemente GmbH has joined the Code of Conduct of the Bundesverband Materialwirtschaft, Einkauf und Logistik e.V. (BME) (Federal Association Material Management, Purchasing and Logistics). Thus, the company is committed to preventing bribery and adhering to ethical principles towards customers, competitors and business partners. The BME Code of Conduct includes, among others, rules for fighting corruption, illegal antitrust agreements as well as adhering
Highway Code - Rules for cyclists
When learning to drive you must have a full understanding of the Highway Code as it is important not only for the Theory Test and Hazard Perception Test, but also when you are out behind the wheel of a motor vehicle while taking lessons and ultimately your practical test. Rules for cyclists These rules are in addition to those in the following sections, which apply to all vehicles (except the motorway
Source Code Research Accelerated
Software development is mainly copy and modify of existing source code, especially from Open Source projects. New windows tool provides a user interface optimized for search and copy. When analyzing source code, a single search often does not find the best result for a query. The search term must be modified, or a different word is tried - and then the search is repeated. This leads to hundreds of repeated searches