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SmartStore Helps Operators to Monetize Mobile Application Ecosystem

12-01-2008 11:36 AM CET | Media & Telecommunications

Press release from: Mobinex

SmartStore Helps Operators to Monetize Mobile Application

Mobinex, in cooperation with Turkcell Teknoloji, announced SmartStore solution for mobile operators to enable delivery and management of applications on mobile phones.

Mobinex and Turkcell Teknoloji combined forces to provide an innovative mobile application storefront technology; SmartStore, which will help operators to increase their revenues from application downloads. The integrated offering will benefit Mobinex’s user experience technology and Turkcell Teknoloji’s expertise on carrier grade platform delivery and integration services.

Mobile software market, which was $17.9 billion in 2007, is estimated to reach $67.3 billion revenues in 2013. Apple’s huge success on iPhone App Store and Google’s Android Market strategy tease operators to take a bigger stake on mobile applications market. While leading operators are preparing to launch their application storefronts, SmartStore solution enables operators to monetize mobile applications ecosystem by increasing mobile download revenues.

Mobile operator branded SmartStore mobile client simplifies the discovery of mobile applications dramatically. One-click purchase and installation, community interaction features such as commenting, voting, and customized user interface make SmartStore a compelling super store for mobile applications. SmartStore may include operator specific mobile widgets, which are deployed by Smartface Platform’s rapid visual development environment, or any other mobile applications from third party developers. SmartStore also uses the operator’s subscriber segmentation information, which is the most important competence of an operator on the end user applications, for the customized user interface.

“Mobile users definitely like to download mobile applications to their mobiles to access their email, watch online videos and connect to their social network while on the go. On the other hand, downloading a new application has been something that only tech savy users are interested. Now, SmartStore enables mobile application downloads for everyone to create new revenue opportunities for operators.” declared Murat Bahar, VP of Sales and Marketing at Mobinex.

For further information, please contact to
Mobinex Media Relations
Email: media.relations@mobinex.biz

Burhaniye Mahallesi
Tasocaklari Cikmazi No:1

34696 Beylerbeyi / Uskudar
Istanbul/Turkey

About Mobinex
Mobinex, as the leading provider of on-device software solutions, is dedicated to increasing revenues of mobile providers with innovative user experiences. Along with customers and partners including Vodafone, Zain, Turkcell, KKTCell, Neustar, Gemalto, Ericsson and HP, Mobinex products reach to a subscriber base of 120 million globally.
Company's flagship product Smartface Platform enables mobile providers to publish “On-Device Portals”, a new breed of mobile applications for mobile devices, which combines handset functionality, network features and rich media to create a compelling user experience. Smartface Platform helps mobile providers to empower mobile data services and customize the user experience OTA (over-the-air).

For more information: www.mobinex.biz

About Turkcell Teknoloji
Turkcell Teknoloji has been established as a 100% subsidiary of Turkcell which is a GSM Network Operator with more than 36 million subscribers. Turkcell Teknoloji grew from the development group within Turkcell to provide solutions for mobile operators all over the world. Turkcell has benefited a lot from the products developed by Turkcell Teknoloji aiming to achieve 100% customer satisfaction at the operator’s site.

The experience of setting products at one of the Europe’s largest stand-alone GSM Network operator is the main strengths of Turkcell Teknoloji. The vision is to make a difference with products that bring a competitive edge and this is realized by above 250 high quality personnel.

For more information please see: www.turkcelltech.com.tr

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