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Turkcell Pusula, a Location Based Mobile Application Developed by Mobinex and Turkcell Technology, Has Been Launched

07-15-2010 09:12 AM CET | IT, New Media & Software

Press release from: Mobinex

Turkcell has launched a new location based mobile application, developed by Mobinex and Turkcell Technology for its subscribers, called “Turkcell Pusula.”
The users of Turkcell Pusula will be able to see their locations on the map as well as the places of their interest. The users, with a single click, will display and obtain details on the nearest pharmacies, hospitals, police stations, ATM machines, café, bar and restaurants, movie theatres, stores, and “Turkcell’liler Kazanir” (Turkcell Subscribers always Win) campaign locations. Using the “Where am I” service within the application, subscribers will be able send multimedia messages (MMS) about their locations to other Turkcell subscribers on their phones’ address books, or when they enter their phone numbers.

“With our services and solutions, we are aiming to make the lives of our customer easier. Turkcell Pusula, as an example of our 3G investments as services that contribute to our lives, are improving the awareness and interaction of Turkcell subscribers, and enabling them to reach to the information faster and easier” commented Seçil Deniz, the Turkcell Pusula Product Manager.

“In the day of convergence and intertwine of mobile communications and internet technologies, we are not just observing these trends, but managing them and offering them to our users as solutions. As a result of our 3G infrastructure investments, we are offering fast and uninterrupted internet reach to our users, together with mobile applications from Mobinex as the fruits of our partnership. The number of these applications will grow and diversify” said Mr. Baris Guzelordu, Turkcell Technology’s Manager of Mobile and Internet.

Mobinex Chief Technology Officer, Osman Celik said: “Mobile devices are no longer just the telephones or game players. Thanks to the advancements in the telecommunications and software technologies, these devices are our lifelines that we need to be always on. I believe Turkcell Pusula, with its location based and campaign oriented services, is one of those applications that we will use very often.”

ABOUT MOBINEX

Mobinex is the leading provider of mobile applications and on-device solutions, dedicated to increasing the revenues of mobile operators, content providers, media companies and enterprises by providing them with compelling user experiences since 2004.

Company's flagship product Smartface Platform is a visual and cross-platform application development and management tool which enables fast publishing of mobile applications; and combines handset functionality, network and content features, and rich user interface.
Smartface Platform helps mobile ecosystem to empower mobile data services and allows for user experiences to be customized over-the-air.
For more information please see: www.mobinex.biz

ABOUT TURKCELL

Turkcell is the leading GSM operator in Turkey with 36.3 million postpaid and prepaid customers as of June 30, 2009 operating in a three player market with a market share of approximately 57% as of June 30, 2009 (Source: operators’ announcements). Turkcell, is the technology leader providing EDGE technology across the country. Turkcell also provides high quality data and voice services to 60% of the population (as at 30 July 2009) through the implementation of its 3G technology. Turkcell provides roaming with 624 operators in 206 countries as of August 5, 2009. Serving a large subscriber base in Turkey with its high-quality wireless telephone network, Turkcell reported $1.4 billion net revenue for the quarter ended June 30, 2009 as per IFRS financial statements. Turkcell has interests in international GSM operations in Azerbaijan, Belarus, Georgia, Kazakhstan, Moldova, Northern Cyprus and Ukraine. Turkcell has been listed on the NYSE ("New York Stock Exchange") and the ISE ("Istanbul Stock Exchange") since July 2000 and is the only NYSE listed company in Turkey. 51.00% of Turkcell’s share capital is held by Turkcell Holding, 0.05% by Cukurova Group, 13.07% by Sonera Holding, 2.32% by M.V. Group and 0.08% by others while the remaining 33.48% is free float.

For more information please see: http://www.turkcell.com.tr/en/AboutTurkcell

ABOUT TURKCELL TEKNOLOJI

Turkcell Teknoloji has been established as a 100% subsidiary of Turkcell which is a leading communications and technology company with 36.3 million subscribers as of June 30, 2009. Turkcell Teknoloji grew from the development group within Turkcell to provide solutions for mobile operators all over the world. Turkcell has benefited a lot from the products developed by Turkcell Teknoloji aiming to achieve 100% customer satisfaction at the operator’s site.

Providing innovative products for one of the world’s leading technology and communications companies is the main strength for Turkcell Teknoloji. The vision is to make a difference with products that bring a competitive edge and this is realized by above 324 high quality personnel.

For more information please see: www.turkcelltech.com

For further information please contact Mobinex
Mobinex Media Relations:
Tel : +90-216-318-3706
Email: media.relations@mobinex.biz

For further information please contact Turkcell and Turkcell Teknoloji
Investors & International Media:
Nihat Narin, Investor and International Media Relations
Tel: + 90-212-313-1244
Email: nihat.narin@turkcell.com.tr
investor.relations@turkcell.com.tr

Burhaniye Mahallesi Tasocaklari Cikmazi No:1
34676 Beylerbeyi / Uskudar
Istanbul/Turkey

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