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LeadingRE Housing Beat: Internet Playing Increased Role

CHICAGO (11/7/08) – A recent survey of sales associates affiliated with Leading Real Estate Companies of the World® confirms the increasingly important role the Internet plays in real estate, with over 71% of respondents noting an increase in Internet-related business.

Further illustrating the movement toward online activity, 70.6% reported that clients prefer to communicate by email. Phone communications rank second at 29%, with text messaging still off the radar at 1%.

When asked to indicate which marketing activity was most important to their clients, 81.6% say posting their listing online, 11.3% say holding an open house and 8.4% say doing print advertising.

“It is not surprising that our sales associates report that the Internet is playing such a significant role in their business,” Pam O’Connor, president/CEO of LeadingRE said. “Savvy agents will respond to these consumer preferences in how they market not only their listings, but also themselves, incorporating blogging, social networking and many other online initiatives into their marketing plans.”

Leading Real Estate Companies of the World® continues to support its members with a variety of technology initiatives, including its home listings site, RELOHomeSearch.com; its luxury homes site, LuxuryPortfolio.com; its alliance with FrontDoor.com and its new blog platform, Propopoly.com.

About Leading Real Estate Companies of the World®
Leading Real Estate Companies of the World® (www.LeadingRE.com) is a global real estate network comprised of nearly 700 of the best-known local and regional real estate firms. With more than 5,000 offices and 145,000 sales associates in the United States and 35 countries abroad, LeadingRE affiliates sell over $400 billion in home sales representing more than 1.3 million transactions annually, outselling any national franchise and leading the nation in the sales of $1 million-plus homes. Seven of the United States’ top 10 real estate firms are LeadingRE affiliates.

Leading Real Estate Companies of the World
161 North Clark Street, Suite 1250
Chicago, IL 60601
Robin LaSure: 312.424.0436, rlasure@leadingre.com

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